What is a Marketing Analytics Specialist at Xero?
At Xero, a Marketing Analytics Specialist plays a pivotal role in driving the growth of our cloud-based accounting platform. Sitting at the intersection of growth marketing, product strategy, and data science, this role is responsible for transforming complex data sets into actionable insights that optimize global marketing campaigns. By analyzing the entire customer acquisition funnel, you will help regional and global marketing teams understand where to allocate budget, how to improve conversion rates, and how to maximize customer lifetime value.
The impact of this position is felt across the entire Xero ecosystem. Your insights will directly influence how we market our core accounting software as well as strategic acquisitions and add-ons, such as Hubdoc. This is not a siloed reporting role; it requires a deep understanding of SaaS metrics, customer behavior, and product-led growth. You will collaborate closely with Product Managers, General Managers, and Product Marketing Managers to align marketing initiatives with product capabilities and overall business goals.
What makes this role uniquely exciting is the scale and complexity of the data you will work with. Xero serves millions of small businesses, accountants, and bookkeepers worldwide. You will have the opportunity to design robust attribution models, run sophisticated A/B tests, and build comprehensive reporting frameworks. To succeed, you must combine technical analytical skills with strategic marketing acumen, translating raw numbers into compelling narratives that influence executive decision-making.


