What is a Business Analyst at Weber Shandwick?
At Weber Shandwick, the Business Analyst role sits at the intersection of data-driven strategy and world-class public relations. As a leading global communications network, the agency relies on data to shape public opinion, protect brand reputations, and drive impactful campaigns. In this role, you are responsible for transforming raw market, client, and social media data into actionable insights that creative and account teams use to build compelling narratives.
Your work directly impacts client success by bringing empirical rigor to creative campaigns. Whether you are analyzing audience demographics, monitoring brand health, or tracking campaign performance, your insights ensure that the agency's strategies are grounded in reality. This role is highly dynamic, requiring you to pivot between deep technical data analysis and client-facing strategic consulting across various industries, from consumer brands to healthcare and B2B technology.
This position is critical because modern communications demand real-time agility. You will work with advanced social listening platforms, media monitoring tools, and structured databases to help clients navigate complex public environments. For a professional who enjoys solving ambiguous business problems and telling stories with data, this role offers an unmatched platform to influence some of the world's most recognizable brands.
