What is a Marketing Analytics Specialist at Veeam?
At Veeam, the Marketing Analytics Specialist plays a critical role in driving growth by transforming complex marketing data into actionable business intelligence. Operating within a highly data-driven B2B environment, this position is responsible for tracking, analyzing, and optimizing campaigns that target enterprise IT decision-makers and global partners. Because Veeam relies heavily on robust pipeline development, the insights generated by this role directly impact how multi-million dollar marketing budgets are allocated globally and regionally.
You will sit at the intersection of marketing, sales operations, and business development. Your core responsibility is to demystify the buyer's journey, evaluating the performance of digital campaigns, events, webinars, and account-based marketing (ABM) initiatives. By identifying bottlenecks in the marketing funnel, you help regional teams and global executives understand which touchpoints are driving high-value opportunities and which require optimization.
This role is highly collaborative and carries significant strategic influence. You will not merely build dashboards; you will tell the story behind the data to non-technical stakeholders, including Sales Directors and SDR Managers. Your ability to connect marketing activities to actual sales revenue is what makes this position both challenging and highly impactful to Veeam's overall market leadership in data protection and ransomware recovery.

