What is a Marketing Analytics Specialist at Vanta?
At Vanta, the Marketing Analytics Specialist is a highly strategic role positioned at the intersection of growth marketing, data engineering, and business operations. As the leader in trust and compliance automation, Vanta relies heavily on data to scale its market presence, optimize customer acquisition, and expand its footprint across global B2B markets. You will not merely build dashboards; you will act as a core engine of growth, translating complex marketing performance metrics into clear, actionable business strategies.
Your work will directly influence how Vanta allocates its marketing budget across lifecycle campaigns, paid acquisition, field events, and product-led growth initiatives. By analyzing the entire customer journey—from initial awareness to compliance certification—you will help the team understand what drives customer lifetime value and how to optimize the conversion funnel. This role requires a unique blend of technical analytical capability and deep marketing intuition, enabling you to partner effectively with growth marketing managers, product teams, and executive leadership.
This position is critical to Vanta's rapid expansion. As the company continues to launch new compliance frameworks and enter new international markets, your insights will guide where the growth team places its biggest bets. If you thrive in a fast-paced, highly collaborative startup environment where data dictates strategy, this role offers an exceptional platform to make a measurable impact on the company’s ARR and market trajectory.


