Product Strategy & AVOD Context

As a designer at Tubi, you must understand the broader business landscape. Interviewers will test your ability to think like a product owner and design solutions that align with Tubi's unique position as a free, ad-supported service.

Be ready to go over:

• Engagement Metrics – Designing interfaces that increase session duration, click-through rates, and returning user metrics.
• Ad Experience Design – How to introduce ads in a way that feels organic, non-intrusive, and beneficial to both the viewer and the advertiser.
• Personalization & Discovery – Creating intuitive pathways for users to navigate a massive catalog of movies and TV shows.

Example scenarios:

• Proposing a design solution to increase user engagement during natural breaks in content consumption, such as post-play screens or browse-state transitions.
• Discussing how you would design a search experience that helps users find content quickly, even when they do not have a specific title in mind.

As a UX/UI Designer at Tubi, your day-to-day work will bridge the gap between user aspiration and technical execution. You will be embedded in a product team, taking ownership of key feature areas and driving them from concept to launch.

Your core responsibilities will include:

• End-to-End Product Design – Owning the entire design lifecycle, including user research, wireframing, high-fidelity prototyping, visual design, and developer handoff.
• Cross-Platform Execution – Designing cohesive, responsive experiences that translate seamlessly across mobile devices, web browsers, and living room devices (smart TVs, streaming sticks, and consoles).
• Collaboration with Product and Engineering – Partnering daily with Product Managers to define feature requirements and working closely with Engineers to ensure design intent is preserved during development.
• Data-Informed Iteration – Utilizing user testing, analytics, and A/B testing data to continuously refine and optimize existing features and user flows.
• Contributing to the Design System – Helping build, scale, and maintain Tubi's unified design system to ensure visual consistency and development efficiency across all platforms.

To be competitive for the UX/UI Designer position at Tubi, you must demonstrate a strong blend of product strategy, visual craft, and collaborative experience.

• Must-have skills & qualifications:

  • A strong portfolio showcasing shipped, consumer-facing digital products across mobile, web, or TV platforms.
  • Deep expertise in industry-standard design tools, specifically Figma, including advanced prototyping and component management.
  • Demonstrated understanding of user-centered design principles, information architecture, and accessibility standards (WCAG).
  • Excellent communication and presentation skills, with a proven ability to articulate design decisions to both technical and non-technical stakeholders.
  • Experience working in an agile product development environment alongside engineering and product management.

• Nice-to-have skills & qualifications:

  • Prior experience designing for 10-foot user interfaces (smart TVs, Roku, Apple TV, Fire TV, PlayStation, Xbox).
  • Experience working within the streaming media, entertainment, or digital advertising industries.
  • Basic knowledge of front-end development principles (HTML/CSS, React, or platform-specific UI frameworks) to facilitate smoother engineering handoffs.

Q: How technical do I need to be for this role? A: You do not need to write code, but you must understand how your designs translate to code. Having a strong grasp of technical constraints across different platforms—such as TV memory limitations, web responsive behaviors, and mobile OS guidelines—is highly valued at Tubi.

Q: What is the typical timeline for the hiring process? A: The entire process usually takes between 3 to 5 weeks. While Tubi's recruiting team is highly communicative and manages the coordination through a dedicated portal, there can occasionally be a brief gap between your initial recruiter screen and scheduling the hiring manager interview due to team availability.

Q: What is the hybrid/remote work policy for this position? A: This position is based out of the San Francisco, CA office. Tubi generally operates on a hybrid model, requiring designers to spend a few days a week in the office to collaborate in person with their product and engineering teams, while offering flexibility for remote work on the remaining days.

Q: How heavily does Tubi weigh the portfolio review? A: The portfolio review is the most critical component of the interview loop. The panel uses this session to evaluate your craft, your communication, your design methodology, and your ability to work through real-world product challenges. A polished, well-structured presentation is essential.

To maximize your chances of success during the Tubi interview loop, keep these practical, insider tips in mind:

• Showcase your system thinking: When presenting designs, show how a single feature UI scales across mobile, web, and TV screens. Highlight how you structured components to make this multi-platform translation seamless.
• Focus on the "Why": Never just show a finished screen. Walk your interviewers through the discarded concepts, the user research that redirected your path, and the business trade-offs you had to make.
• Prepare for the 10-foot UI discussion: Even if you do not have direct TV design experience, research the constraints of designing for television screens (e.g., safe zones, legibility from a distance, navigation via D-pad remote controllers) and discuss how you would adapt your design principles to this medium.

• Align with Tubi's culture: Tubi values curiosity, operational excellence, and user empathy. Be ready to share stories that demonstrate your proactive attitude, your eagerness to learn from data, and your passion for entertainment.

The UX/UI Designer role at Tubi represents an extraordinary opportunity to design at the intersection of entertainment, technology, and massive scale. By joining the team, you will help shape how millions of people discover and enjoy their favorite movies and TV shows every single day. The interview process is rigorous, but it is structured to let your unique strengths in design craft, product strategy, and collaboration shine.

To prepare effectively, focus on refining your portfolio presentation, practicing how you articulate design decisions under business constraints, and understanding the unique landscape of ad-supported streaming. Approach your interviews not just as an evaluation, but as a collaborative dialogue with future peers who are passionate about building the best free streaming experience in the world.

The compensation data reflects Tubi's commitment to attracting top-tier design talent in highly competitive markets like San Francisco. When evaluating your offer, consider the full package, which typically includes a competitive base salary, equity components, and comprehensive benefits designed to support your career growth and personal well-being.

For more detailed interview insights, company-specific preparation resources, and real candidate experiences, make sure to explore the comprehensive tools available on Dataford. Good luck with your preparation—your journey to shaping the future of streaming starts now!