1. What is a Marketing Analytics Specialist at Tubi?
As a Marketing Analytics Specialist at Tubi, you play a critical role in driving user growth, engagement, and retention for one of the world's leading free, ad-supported streaming television (FAST) platforms. In this role, you sit at the intersection of data science, growth marketing, and business strategy. Your primary mission is to translate complex datasets into actionable insights that optimize Tubi's marketing spend, improve campaign attribution, and maximize the lifetime value (LTV) of viewers across mobile, web, and Connected TV (CTV) platforms.
The scale and business model of Tubi make this position exceptionally impactful. Because Tubi relies on ad revenue rather than subscriptions, continuously acquiring high-value viewers and keeping them engaged is the lifeblood of the company. You will collaborate closely with paid acquisition teams, creative brand marketers, and product managers to evaluate the efficiency of multi-million dollar marketing campaigns. Your work directly influences how Tubi allocates its budget across programmatic ads, social media, and search channels, making your analytical precision vital to the company's bottom-line growth.
This role is ideal for an analyst who thrives in a fast-paced, data-rich environment and is comfortable navigating ambiguity. At Tubi, you will not just run queries; you will build the strategic frameworks that define how the marketing organization measures success. Whether you are analyzing viewer cohort behavior or designing incrementality tests, your insights will shape the future of entertainment streaming.


