What is a Marketing Analytics Specialist at Times Internet?
A Marketing Analytics Specialist at Times Internet plays a pivotal role in driving data-backed growth across India’s largest digital products ecosystem. Times Internet owns and operates a diverse portfolio of premier digital brands spanning news, entertainment, lifestyle, and transactional platforms. In this role, you are responsible for translating massive datasets of user behavior, marketing campaigns, and acquisition channels into highly actionable growth strategies that directly impact millions of daily active users.
The impact of this position is both strategic and immediate. By analyzing user journeys and campaign performance, you directly optimize marketing spend, improve customer acquisition costs (CAC), and maximize lifetime value (LTV) across various digital properties. You will work at the intersection of product, marketing, and engineering, ensuring that tracking mechanisms are robust and that business leaders have the precise insights needed to make high-stakes decisions.
What makes this role exceptionally exciting is the sheer scale and complexity of the data you will handle. Whether you are optimizing a localized campaign for a regional news app or analyzing subscription funnels for a premium content platform, your insights will shape how Times Internet engages with its massive audience. It is a fast-paced, high-reward environment where analytical rigor meets creative marketing strategy.

