Be ready to go over:

• Project Prioritization – How you handle competing requests from different program teams without sacrificing the quality of your analysis.
• Handling Setbacks – Your ability to pivot when a campaign does not perform as expected or when data systems fail.
• Self-Motivation – Demonstrating a proactive approach to finding insights in data without being explicitly asked to look for them.

Example questions or scenarios:

• "Tell me about a time you had to manage three major projects with overlapping deadlines. How did you prioritize your time?"
• "Describe a time when a marketing campaign failed to meet its goals. What analysis did you perform to understand why, and what did you recommend for the next launch?"

Mission Alignment & Stakeholder Communication

At The College Board, data is only as valuable as the positive educational outcomes it helps create. You must demonstrate that you can communicate your insights in a way that respects and advances the organization's goals.

Be ready to go over:

• Translating Data for Non-Technical Teams – Simplifying complex statistical concepts into clear, narrative-driven insights for program managers and educators.
• Equity in Education – Understanding how marketing campaigns can be optimized to reach underrepresented or low-income student populations.
• Stakeholder Management – Building trust and alignment with cross-functional partners who may have competing priorities.

Example questions or scenarios:

• "How would you explain a complex demographic shift in AP exam registrations to a regional director who has no background in data analytics?"
• "Why is educational access important to you, and how do you see marketing analytics playing a role in expanding that access?"

As a Marketing Analytics Specialist at The College Board, your day-to-day work will focus on turning campaign data into strategic progress. You will serve as the analytical engine for the marketing team, ensuring that all outreach efforts are backed by rigorous data.

Your primary responsibilities will center around monitoring and analyzing marketing campaigns across email, web, paid media, and print channels. You will track student and educator journeys from initial awareness through to program registration and participation. By identifying bottlenecks in these engagement funnels, you will help marketing managers adjust their messaging, targeting, and channel mix in real time.

Collaboration is a core part of this role. You will regularly partner with:

• Product and Program Teams to align marketing goals with program updates for the SAT, AP, and BigFuture.
• Data Engineering and IT Teams to ensure that marketing data is accurately captured, integrated, and stored in central databases.
• Creative and Copywriting Teams to provide data-driven feedback on which visual assets and messaging styles resonate most with different target audiences.

In addition to campaign-specific analyses, you will be responsible for maintaining and upgrading the team's reporting infrastructure. This includes designing, building, and updating interactive dashboards that allow stakeholders to monitor campaign performance independently. Through your work, you will help foster a data-informed culture across the entire marketing department.

To be competitive for the Marketing Analytics Specialist position, you should bring a balanced mix of technical expertise, analytical experience, and soft skills.

• Must-have skills – Strong proficiency in SQL for data extraction and querying, advanced Excel capabilities (including pivot tables, VLOOKUPs, and complex formulas), and experience with data visualization tools such as Tableau or Power BI. You must also have a solid understanding of web analytics platforms like Google Analytics and email marketing metrics.
• Nice-to-have skills – Familiarity with programming languages such as R or Python for statistical analysis, experience working with customer relationship management (CRM) systems like Salesforce, and knowledge of marketing automation platforms.
• Experience level – Typically requires 2 to 4 years of professional experience in marketing analytics, business intelligence, or a highly analytical marketing role. A bachelor's degree in business, marketing, statistics, economics, or a related field is standard.
• Soft skills – Excellent written and verbal communication skills, a high level of organization, the ability to work independently in a hybrid environment, and a collaborative mindset that values diverse perspectives.

Q: How technical is the interview process for this specialist role? A: Compared to pure data science or engineering positions, the interview process for this role focuses less on heavy coding and more on practical marketing knowledge, data interpretation, and behavioral alignment. While you should be comfortable discussing SQL, Excel, and visualization tools, your ability to translate data into marketing strategies is highly valued.

Q: What is the company culture like at The College Board? A: The culture is highly collaborative, mission-driven, and focused on educational equity. Employees are passionate about helping students succeed. While the work environment is professional and structured, teams are generally supportive, and interviewers are known to be polite and encouraging.

Q: How long does the hiring process typically take? A: The timeline can vary. Some candidates report a very fast progression from the initial phone screen to an offer within a few weeks, while others experience a more extended process due to high application volumes. On average, expect the process to take between 3 to 6 weeks from your initial application.

Q: Are there remote work opportunities for this position? A: The College Board supports hybrid work models for many of its offices, including the Washington, DC headquarters. While some in-person collaboration is valued, many teams offer flexible schedules that combine remote and in-office days. Be sure to clarify the specific expectations for your target team during the recruiter screen.

To stand out during your interview process at The College Board, keep these practical, insider tips in mind:

• Do your homework on their programs: Spend time exploring The College Board's primary services, especially the SAT, AP program, and BigFuture. Showing a deep understanding of these offerings and how they impact students will set you apart.
• Be ready for structured recruiter screens: Since the initial phone interview can feel scripted, keep your answers concise and directly aligned with the job description. Focus on speaking clearly and confidently.

• Prepare your "Three Accomplishments": Be ready to discuss three key professional achievements in detail. Use these examples to showcase your organizational skills, problem-solving abilities, and drive to deliver results.
• Ask thoughtful questions: During the final loop, take the opportunity to ask interviewers about their team's current challenges and goals. Asking questions about how they measure success shows that you are highly engaged and already thinking like a member of the team.

The Marketing Analytics Specialist role at The College Board offers a unique opportunity to apply your analytical skills to work that makes a real-world difference. By translating campaign metrics into actionable insights, you will help shape the strategies that connect millions of students to higher education and career opportunities.

To prepare effectively, focus on mastering your campaign analysis frameworks, practicing your behavioral stories using the STAR method, and aligning your answers with the organization's educational mission. Demonstrating a balance of analytical capability, clear communication, and a genuine interest in student success will make you a highly competitive candidate.

As you plan your preparation, you can explore additional salary insights, company reviews, and interview prep resources on Dataford to build your confidence and refine your strategy.

The salary insights above represent the typical compensation structure for this position. When reviewing these numbers, keep in mind that final offers are determined by your experience level, technical skills, and geographic location. Use this data to guide your salary expectations and prepare for open, confident compensation discussions during the final stages of your interview process.