What is a Marketing Analytics Specialist at The College Board?
At The College Board, the Marketing Analytics Specialist plays a pivotal role in connecting millions of students with college success and opportunity. Operating at the intersection of data science, marketing strategy, and educational advocacy, this position is responsible for analyzing the reach, engagement, and conversion metrics of critical student-facing programs. Whether evaluating campaigns for the SAT Suite of Assessments, promoting Advanced Placement (AP) courses, or optimizing resources on BigFuture, you will translate complex datasets into actionable marketing strategies.
This role is highly collaborative and carries significant strategic influence. Rather than simply pulling data and building static dashboards, you will work closely with program managers, creative teams, and regional lead stakeholders to identify growth opportunities and address inequities in educational access. By measuring campaign efficacy across diverse demographics, your analysis directly guides how The College Board allocates resources and communicates with students, parents, and educators worldwide.
The work is both intellectually challenging and socially impactful. Candidates entering this role must navigate large, multi-channel datasets while maintaining a clear view of the organization's mission. Success in this position requires a balance of analytical rigor, a strong understanding of marketing funnels, and the communication skills necessary to advocate for data-driven decisions across non-technical teams.
