What is a Marketing Analytics Specialist at TELUS Digital?
A Marketing Analytics Specialist at TELUS Digital plays a critical role in driving data-backed decisions across the company's vast digital ecosystem. This position acts as the bridge between raw customer data and actionable marketing strategies, directly influencing how TELUS interacts with millions of customers across web, mobile, and digital campaign touchpoints. By analyzing customer journeys, digital commerce funnels, and marketing campaign performance, you will help optimize digital experiences and maximize return on marketing investment.
In this role, you will work closely with cross-functional teams, including product managers, digital marketers, data engineers, and UX designers. Your insights will support major digital initiatives, from personalizing user experiences on telus.com to optimizing acquisition campaigns for services like TELUS Health, smart home security, and mobility. You will be responsible for transforming complex, multi-channel datasets into clear, strategic recommendations that senior leadership can trust.
Success in this position requires a balance of technical expertise, business acumen, and strong communication skills. TELUS Digital values specialists who do not just report on what happened, but who can look at raw data, identify trends, predict future behaviors, and confidently present strategic solutions to stakeholders.


