Technical & Analytical Tooling

While the role is highly strategic, you must possess the technical foundation required to query, manipulate, and visualize data efficiently.

Be ready to go over:

• Web Analytics – Tracking user behavior, setting up funnels, and measuring conversion rates using Adobe Analytics or Google Analytics.
• SQL & Data Manipulation – Writing efficient queries to extract insights from relational databases.
• Data Visualization – Creating intuitive, automated dashboards in Tableau or Power BI.

Example scenarios:

• "Explain how you would set up an A/B test to measure the impact of a new checkout flow on telus.com."
• "How do you ensure data quality and tracking consistency across multiple digital marketing channels?"

As a Marketing Analytics Specialist, your daily responsibilities will revolve around turning data into strategic direction. You will own the analytical lifecycle for specific marketing campaigns and digital products, ensuring that business decisions are grounded in solid evidence.

You will spend a significant portion of your time collaborating with digital marketing managers, product owners, and data engineers. You will design measurement frameworks, define key performance indicators, and implement tracking requirements to ensure accurate data collection. Once campaigns or product features launch, you will monitor performance, perform deep-dive analyses to identify optimization opportunities, and build self-serve dashboards for your stakeholders.

Additionally, you will play a key role in post-campaign evaluations. This involves conducting comprehensive analyses to measure return on ad spend (ROAS), customer acquisition costs (CAC), and overall business impact. You will present these insights to cross-functional teams and senior leadership, providing clear recommendations on how to optimize future marketing investments and digital product features.

To be competitive for the Marketing Analytics Specialist position at TELUS Digital, candidates must demonstrate a strong mix of technical proficiency, analytical experience, and communication skills.

• Must-have skills – Strong proficiency in web analytics platforms (Adobe Analytics or Google Analytics), advanced SQL capabilities for data extraction, and hands-on experience building business dashboards in Tableau or Power BI.
• Nice-to-have skills – Familiarity with marketing automation tools, experience with scripting languages like Python or R for advanced data analysis, and prior experience working within the telecommunications or digital agency sectors.
• Experience level – Typically requires 2 to 5 years of dedicated experience in marketing analytics, digital analytics, or a closely related business intelligence role.
• Soft skills – Exceptional storytelling capabilities with data, strong presentation skills, a proactive approach to problem-solving, and the ability to manage multiple stakeholders in a complex corporate environment.

Q: How difficult is the interview process for this role? The process is generally rated as average in difficulty, but it requires significant preparation. The technical and behavioral interviews are standard, but the case study presentation is highly rigorous and requires strong business translation skills.

Q: What is the typical timeline from application to offer? The hiring process at TELUS Digital can take anywhere from 4 to 8 weeks. This timeline is often influenced by the scheduling of panel interviews and the internal coordination required for final director approvals.

Q: How can I stand out during the case study round? Focus on structuring your presentation logically. Clearly state your assumptions upfront, tie your data analysis directly to business outcomes, and present realistic, actionable recommendations rather than generic marketing advice.

Q: Is this role fully remote, hybrid, or onsite? TELUS Digital typically operates under a hybrid model, though specific requirements depend on the team and location. Be prepared to discuss your location flexibility and your comfort working across different time zones if your team is distributed.

• Clarify your role expectations early: Ensure the position aligns with your skills in marketing analytics rather than sales or commissions. Use your initial screening call to confirm the core responsibilities of the role.
• Address vague requirements proactively: If the case study prompt contains vague parameters, do not guess blindly. Outline your assumptions clearly at the beginning of your presentation to show structured thinking.
• Manage your presentation time carefully: Panelists may ask questions throughout your presentation. Keep your slides concise and ensure you protect enough time to deliver your final strategic recommendations.
• Demonstrate a customer-first mindset: TELUS is highly focused on customer experience. Frame your analytical insights around how they improve the end-to-end customer journey.

The Marketing Analytics Specialist role at TELUS Digital offers an exciting opportunity to drive data strategy for one of Canada's leading telecommunications and digital service providers. By translating complex customer data into strategic business decisions, you will have a direct impact on how millions of users interact with digital products and campaigns every day.

To succeed in this interview process, focus your preparation on mastering the business case study, refining your SQL and digital analytics skills, and structuring your behavioral answers to highlight collaboration and resilience. Approaching the case study with a clear, structured methodology and making your business assumptions explicit will set you apart from other candidates.

As you prepare for your upcoming interviews, you can explore additional community insights, detailed interview reviews, and compensation data on Dataford to help you approach your discussions with confidence. With focused preparation and a strong strategic mindset, you are well-positioned to showcase your value to the hiring team.

The compensation insights above reflect typical market ranges for analytics professionals in the digital space. When discussing salary expectations with recruiters at TELUS Digital, consider your level of experience, technical expertise, and the regional cost of living to position yourself competitively during negotiations.