What is a Marketing Analytics Specialist at Spring Health?
The Marketing Analytics Specialist at Spring Health plays a pivotal role in driving the company’s mission of removing barriers to mental healthcare. In this role, you sit at the intersection of data science, growth marketing, and business strategy. Your primary objective is to turn complex data sets into actionable insights that optimize marketing campaigns, accelerate user enrollment, and maximize the efficiency of marketing spend across both B2B and B2C channels.
At Spring Health, marketing analytics is not just about reporting numbers; it is about understanding human behavior and decision-making in the healthcare space. You will directly support the growth marketing and commercial teams by building robust multi-touch attribution models, analyzing customer acquisition costs (CAC), and measuring the long-term lifetime value (LTV) of members. Your work ensures that marketing budgets are allocated to the highest-impact channels, directly influencing company growth and the number of lives positively impacted by Spring Health's clinical platform.
This position requires a unique blend of technical expertise and strategic communication. You will work closely with data engineering to maintain data integrity, while simultaneously collaborating with creative and content teams to explain what the data means for future campaigns. It is a highly collaborative, fast-paced role where your analytical models will directly shape the strategic direction of the marketing organization.

