As a Product Manager or Principal Product Manager, Data Products at Spokeo, your day-to-day activities will center around driving the data strategy that powers the company's core services. You will act as the bridge between highly technical data engineering teams, operational stakeholders, and business leaders.

Your primary responsibility will be owning the product roadmap for specific data domains. This involves identifying valuable new public or proprietary data sources, evaluating their quality, and overseeing their integration into Spokeo's data lake. You will collaborate closely with data engineers to optimize ETL (Extract, Transform, Load) pipelines, ensuring that data is ingested efficiently, normalized accurately, and resolved to the correct identities with minimal latency.

In addition to technical execution, you will work closely with legal, compliance, and operations teams. Because Spokeo's business model relies on public data, you must ensure all product developments align with state and federal privacy regulations. You will also collaborate with marketing and customer support teams to understand user pain points, translating customer feedback into product improvements that build trust and enhance the overall user experience.

To be competitive for a Product Manager position at Spokeo, you must possess a unique blend of technical data experience, strategic product thinking, and strong interpersonal skills.

• Must-have skills & experience:

  • Data Product Experience – Strong background managing data-intensive products, APIs, database systems, or search technologies.
  • Technical Fluency – Ability to write basic SQL, understand data schemas, and engage in deep architectural discussions with data engineers.
  • Structured Problem Solving – A metric-driven approach to product management, with experience defining KPIs and running A/B tests.
  • Regulatory Knowledge – Familiarity with data privacy laws such as CCPA and how they impact data aggregation practices.

• Nice-to-have skills & experience:

  • Seniority & Leadership – For senior or principal-level roles, a proven track record of mentoring junior PMs and driving cross-departmental initiatives.
  • Identity Resolution Domain Knowledge – Experience in identity verification, fraud prevention, or cybersecurity.
  • Organizational Adaptability – Experience working in matrixed organizations where product roles may interface closely with operational or engineering divisions.

Q: What is the typical difficulty level of the Spokeo PM interview? A: Candidates generally report the interview difficulty as average to challenging. While the product design and technical questions are standard for data-focused roles, the chronological resume review (Topgrading) requires a high level of preparation and self-awareness.

Q: How long does the entire hiring process take? A: The process typically takes about 4 to 5 weeks from the initial application to the final decision. It involves multiple rounds, including recruiter screens, deep-dive interviews, and executive syncs, totaling around 7 to 9 touchpoints.

Q: Where is the role located, and is there remote flexibility? A: Spokeo is headquartered in Pasadena, California. While some roles may offer hybrid flexibility, candidates should expect to align with Pacific Time Zone working hours and potentially attend key onsite meetings in Pasadena.

Q: How does Spokeo evaluate culture fit? A: Spokeo looks for candidates who are resilient, highly collaborative, and comfortable working in an evolving regulatory landscape. They value transparency, a growth mindset, and the ability to take ownership of complex, ambiguous data challenges.

To maximize your chances of success during the Spokeo interview loop, keep these practical tips in mind:

• Master Your Career Narrative: Prepare a detailed, chronological story of your career. Be ready to explain why you joined and left every company, what you accomplished, and how you handled transitions. Avoid generic answers; focus on measurable impact and personal growth.

• Brush Up on Data Privacy: Show that you understand the macro-environment in which Spokeo operates. Familiarize yourself with recent California privacy laws and be ready to discuss how a data company can proactively build trust and compliance into its product design.

• Understand the Reporting Structure: Be aware that data product roles at Spokeo may sometimes report through specialized operational or engineering business units rather than a traditional product management silo. Demonstrate that you can collaborate effectively regardless of organizational boundaries.

• Prepare for Executive Conversations: You may meet with founders or executive leaders during the final rounds. Ensure you can pivot from deep technical details to high-level business strategy, discussing market positioning, monetization, and long-term product vision.

The Product Manager role at Spokeo—particularly within the data products domain—offers a unique opportunity to tackle complex, large-scale data engineering challenges. By managing pipelines that process billions of records, you will gain invaluable experience in identity resolution, search relevance, and data compliance. Successful candidates are those who can balance this technical rigor with strong business acumen and a deep commitment to ethical data practices.

To prepare effectively, focus your energy on structuring your chronological career narrative, reviewing core data management concepts, and formulating proactive strategies for navigating the data privacy landscape. Approach your interviews with transparency, confidence, and a collaborative mindset.

The salary range shown above represents the base compensation for a Principal Product Manager, Data Products at Spokeo in Pasadena, CA. When preparing your compensation expectations, consider your level of seniority, your technical expertise in managing complex data pipelines, and the total rewards package, which may include performance bonuses and equity options. For more detailed interview insights, company reviews, and preparation resources, you can explore additional materials on Dataford.