What is a Data Analyst at Spokeo?
At Spokeo, a Data Analyst—particularly within the Senior SEO Data Analyst track—serves as the critical link between massive data assets and organic user acquisition. Spokeo manages a vast data ecosystem containing over 12 billion records and 250 million unique profiles, attracting more than 18 million monthly visitors. In this role, you do not just report on metrics; you actively shape how millions of users discover the platform through search engines by identifying trends, diagnosing technical anomalies, and optimizing the organic search footprint.
You will collaborate cross-functionally with product, engineering, design, and data science teams to refine acquisition strategies. By leveraging large-scale data processing tools, you will analyze user behavior, crawl patterns, and search engine algorithm updates to maximize search visibility. Your work directly impacts Spokeo's bottom line by driving high-intent organic traffic and ensuring that the platform's massive directory pages are indexed and ranked efficiently.
This position requires a unique blend of deep technical analytical capabilities and domain-specific search engine optimization knowledge. You will operate in a high-scale data lake environment, translating complex technical SEO challenges into clear, data-backed recommendations for executive stakeholders. It is a highly visible role where your insights directly influence product roadmaps and engineering priorities.

