What is a Consultant at Southern Wine & Spirits?
A Consultant (commonly referred to as a Sales Consultant) at Southern Wine & Spirits is the vital link between the company's extensive portfolio of world-class beverage brands and retail partners, restaurants, and hospitality venues. In this role, you are not just a representative; you act as a strategic business partner to your accounts. Your daily mission is to consult with business owners, understand their unique customer demographics, and curate a product selection that maximizes their profitability while expanding the market share of Southern Wine & Spirits.
The impact of a Consultant is immediate and highly visible. You directly drive the volume and distribution of key supplier brands across your assigned territory. By analyzing market trends and leveraging localized data, you help store managers and beverage directors optimize their shelf space, execute promotional programs, and introduce new products to the market. This requires a unique blend of commercial acumen, relationship building, and proactive problem-solving.
What makes this position exceptionally rewarding is the entrepreneurial nature of the work coupled with the backing of an industry leader. You have the autonomy to manage your territory like your own business, backed by a fantastic training program that educates you on product knowledge and consultative selling techniques. Whether you are working with independent boutique wine shops or major regional retail chains, your influence shapes what consumers see and buy every day.


