As a Marketing Analytics Specialist at Socure, your day-to-day responsibilities will revolve around keeping the marketing engine running smoothly, accurately, and efficiently. You will act as the technical backbone of the marketing department, ensuring that every campaign is backed by robust data tracking.

• System Administration & Optimization: You will manage the daily operations of Marketo, Salesforce, and associated marketing technologies, ensuring data flows seamlessly across all platforms.
• Funnel Analysis & Reporting: You will monitor the marketing funnel from end to end, building performance dashboards that track key performance indicators (KPIs) such as cost-per-lead, pipeline generation, and conversion rates.
• Cross-Functional Collaboration: You will partner closely with Field Marketing Managers, Content Marketing Managers, and Sales Operations to align campaign tracking with sales pipelines and broader business objectives.
• Data Governance & Hygiene: You will establish and enforce data standards across the marketing database, executing regular audits to clean up outdated records, resolve sync errors, and ensure compliance with privacy regulations.
• Campaign Enablement: You will assist campaign managers in setting up target lists, building segmentation logic, and implementing A/B testing frameworks to continuously optimize email and ad performance.

To be competitive for this role at Socure, you must present a strong blend of technical execution skills and strategic marketing knowledge. The team looks for candidates who can operate independently and command authority over their data domains.

• Must-have technical skills:
  • Extensive hands-on administration experience with Marketo (certification is highly valued) and Salesforce.
  • Proven experience working with ABM platforms, specifically 6Sense or Demandbase.
  • Deep understanding of B2B lead lifecycles, lead scoring, and multi-touch attribution methodologies.
  • Proficiency in Excel/Google Sheets for advanced data manipulation (VLOOKUPs, Pivot Tables, Index/Match).
• Nice-to-have skills:
  • Experience with BI tools such as Tableau, PowerBI, or Looker.
  • Basic knowledge of SQL for querying databases directly.
  • Familiarity with HTML/CSS for troubleshooting email and landing page templates.
• Experience level:
  • Typically 3+ years of experience in marketing operations, marketing analytics, or demand generation within a B2B SaaS or cybersecurity environment.
• Soft skills:
  • Exceptional communication skills, with the ability to explain complex technical concepts to non-technical marketers.
  • A proactive, self-starter attitude with the ability to manage multiple projects simultaneously under tight deadlines.

Q: What is the typical interview difficulty for this role? A: The interview process is rated as average to difficult. While the initial conversations are straightforward, the technical rounds with the Manager and Director are highly detailed and require deep operational knowledge of Marketo and Salesforce.

Q: How much preparation time should I plan for? A: It is recommended to spend 1 to 2 weeks preparing. Focus on reviewing your past campaign architectures, brushing up on lead scoring frameworks, and practicing how you explain your technical decisions in a business context.

Q: What is the company culture like within the marketing team at Socure? A: The team is highly data-driven, fast-paced, and collaborative. There is a strong emphasis on ownership and accountability; successful team members are those who identify problems proactively and bring data-backed solutions to the table.

Q: Does Socure support remote work for this position? A: Socure offers a mix of remote, hybrid, and office-based roles depending on the specific team and location. Many of their marketing positions support remote work within the United States, but you should clarify expectations with your recruiter during the initial call.

• Prepare detailed project walkthroughs: Do not just list the tools you know. Be ready to walk your interviewers through a specific campaign or database cleanup project you led, explaining the initial problem, your technical approach, the challenges you overcame, and the final business impact.
• Understand B2B SaaS metrics inside out: Be prepared to discuss metrics like Customer Acquisition Cost (CAC), Lifetime Value (LTV), pipeline velocity, and marketing-originated pipeline. Knowing how these metrics interact is crucial for the Director-level round.
• Brush up on your integration mechanics: Expect questions on how data syncs between systems. Be ready to explain how API limits, field mapping, and sync queues work between Marketo and Salesforce.
• Showcase your collaboration skills: Socure highly values cross-functional alignment. Emphasize how you have worked with Sales Ops, Product Marketing, and Finance to build unified data definitions and shared dashboards.

The Marketing Analytics Specialist position at Socure is an exceptional opportunity for an analytical marketer to make a tangible impact on a fast-growing cybersecurity leader. By managing the data infrastructure and marketing tech stack, you will directly influence how the company targets, engages, and converts its high-value B2B prospects.

To stand out in this process, focus your preparation on demonstrating deep operational knowledge of Marketo, Salesforce, and 6Sense, alongside a structured, logical approach to solving complex attribution and lead-routing challenges. Be prepared for a rigorous process, and maintain proactive communication with your recruiting team as you navigate the stages.

The salary range reflects the competitive compensation Socure offers for high-caliber marketing talent. When preparing for your final salary discussions, keep in mind that your target compensation should align with your depth of technical experience, particularly your level of administrative mastery over core platforms like Marketo and Salesforce.

For additional resources, detailed interview reviews, and mock preparation materials, explore the wealth of community insights available on Dataford to give yourself a competitive edge. Good luck with your preparation—your journey to joining Socure starts now.