What is a Marketing Analytics Specialist at Socure?
As a Marketing Analytics Specialist at Socure, you will play a critical role in driving the growth engine of the market leader in B2B digital identity verification and fraud prevention. Socure relies heavily on data-driven decision-making to target the right enterprises, financial institutions, and fintech platforms. In this role, you are the bridge between marketing execution and business intelligence, ensuring that every dollar spent on campaigns translates into visible, measurable pipeline growth.
Your work directly impacts how Socure optimizes its marketing tech stack, which includes industry-leading platforms like Marketo, Salesforce, 6Sense, and Hubspot. By analyzing lead lifecycles, campaign performance, and account-based marketing (ABM) engagement, you provide the actionable insights that the executive leadership team needs to make strategic investments. This is a high-impact position where your analytical models and data infrastructure decisions shape the go-to-market strategy of a rapidly scaling cybersecurity company.
This role is both intellectually challenging and highly collaborative. You will not just be pulling reports; you will be designing lead scoring models, mapping complex data flows across systems, and advising regional and content marketing managers on how to structure their campaigns for maximum tracking efficiency. For an analyst who thrives on clean data, sophisticated marketing automation, and direct business impact, this position offers an exceptional platform to build a standout career.



