Preparing for an interview at Samsung Ads requires a balanced approach that demonstrates both your technical execution capabilities and your leadership style. You should be ready to discuss your past projects in structured detail, focusing on quantifiable outcomes and your personal contribution to each success.

Domain & Role-Related Knowledge – You must demonstrate a strong understanding of project management methodologies and their practical application in software development or digital media. Familiarity with the ad tech ecosystem, Connected TV, and data-driven platforms will give you a significant advantage. Interviewers want to see that you can speak the same language as the engineers and product managers you will support.

Problem-Solving & Execution – You will be evaluated on your ability to break down complex, ambiguous problems into structured plans. Be prepared to explain your prioritization frameworks, how you identify and mitigate project risks, and how you use data to drive decision-making. Your answers should highlight your resourcefulness and resilience when projects encounter unexpected obstacles.

Leadership & Influence – As a Project Manager, you must lead by influence rather than authority. Interviewers will look for evidence of your ability to build consensus among diverse stakeholder groups, manage conflicting priorities, and maintain team morale. You should showcase your communication skills, empathy, and ability to navigate complex organizational structures.

Cultural Alignment & Adaptability – Samsung Ads operates at a rapid pace within a highly competitive global market. You need to show that you are comfortable with change, proactive in taking ownership, and aligned with the company’s commitment to innovation and quality. Showing a long-term vision for your career and a genuine interest in the evolving CTV landscape is critical.

The interview process for a Project Manager at Samsung Ads is thorough and designed to evaluate both your immediate technical capabilities and your long-term leadership potential. Candidates can expect a multi-stage journey that tests domain knowledge, execution methodology, and cultural fit.

The process typically begins with a recruiter screen to assess baseline qualifications and alignment with the role's requirements. This is followed by a technical assessment or case study round, where you will be asked to solve a realistic project management challenge or present a structured plan. Successful candidates then move to onsite or panel interviews, which dive deep into technical execution, behavioral scenarios, and domain-specific knowledge. The final stage often involves an interview with executive leadership to assess strategic vision and cultural alignment.

The timeline above outlines the typical progression from your initial application to the final offer stage. You should use this framework to pace your preparation, focusing first on core project management methodologies before moving to deep-dive case studies and behavioral alignment. Keep in mind that depending on the specific team and geographic location, some rounds may be combined or conducted in a panel format to streamline the decision-making process.

To excel in the Samsung Ads interview process, you must understand the core competencies that hiring managers prioritize. Your performance across these areas will determine your fit for the role.

Project Lifecycle & Execution

This area evaluates your hands-on experience managing projects from initiation through closure. Interviewers want to see that you possess a disciplined approach to planning, execution, and delivery.

Be ready to go over:

• Scope Management – How you define project boundaries, manage scope creep, and handle change requests from business stakeholders.
• Risk Mitigation – Your methodology for identifying potential bottlenecks, creating contingency plans, and escalating issues appropriately.
• Resource Allocation – How you track team capacity, manage dependencies, and optimize resource utilization across multiple concurrent initiatives.
• Advanced concepts (less common) – Critical path analysis, Earned Value Management (EVM), and cross-regional resource synchronization.

Example questions or scenarios:

• "How do you handle a situation where a key stakeholder requests a major feature change two weeks before a scheduled release?"
• "Describe a time when you had to manage cross-project dependencies involving teams in different time zones."

Stakeholder Management & Communication

As a Project Manager, you serve as the central hub of communication. This evaluation area focuses on your ability to translate complex technical concepts for business stakeholders and vice versa.

Be ready to go over:

• Influence Without Authority – Strategies for motivating cross-functional team members who do not report to you directly.
• Conflict Resolution – How you mediate disagreements between engineering priorities and commercial demands.
• Executive Reporting – Tailoring your communication style to present high-level status updates, risks, and strategic decisions to senior leadership.
• Advanced concepts (less common) – Managing external vendor relationships and coordinating third-party API integrations under tight deadlines.

Example questions or scenarios:

• "How do you deliver bad news about a project delay to an executive sponsor who is highly invested in the launch date?"
• "Describe how you aligned two teams with completely opposing priorities on a single project roadmap."

Ad Tech & CTV Domain Expertise

While general project management skills are essential, having a solid grasp of the domain in which Samsung Ads operates is a major differentiator.

Be ready to go over:

• Programmatic Advertising – Understanding the basics of DSPs, SSPs, ad servers, and real-time bidding (RTB) workflows.
• Smart TV Ecosystem – Familiarity with Automatic Content Recognition (ACR) data, Connected TV (CTV) apps, and linear-to-digital advertising transitions.
• Data Privacy & Compliance – Knowledge of how data privacy regulations (like GDPR or CCPA) impact ad targeting and project requirements.
• Advanced concepts (less common) – Header bidding architectures, device graph matching, and cross-screen measurement methodologies.

Example questions or scenarios:

• "How would you approach a project aimed at improving ad rendering latency on a Smart TV application?"
• "What do you see as the biggest technical challenge currently facing the Connected TV advertising space?"