Preparing for an Account Executive interview at Samsung Ads requires a multi-dimensional approach. You cannot rely solely on your past sales numbers; you must demonstrate a deep understanding of the advanced TV landscape.

Role-Related Knowledge – You must understand the mechanics of Connected TV (CTV), Over-The-Top (OTT) media, programmatic guaranteed (PG) buying, and private marketplace (PMP) deals. Be ready to discuss how ACR data is collected and how it benefits advertisers looking for incremental reach.

Client-Facing Presence & Pitching – Interviewers will evaluate your communication style, your ability to handle objections on the fly, and your overall executive presence. You need to come across as a trusted advisor rather than a transactional salesperson.

Strategic Problem-Solving – Many regions require candidates to complete a business case or presentation. You must show that you can take raw client objectives, analyze market data, and build a cohesive, visually engaging media proposal.

Resilience & Adaptability – The ad tech space changes rapidly, and Samsung Ads operates in a highly competitive market. You must demonstrate that you are comfortable with ambiguity, can handle high-pressure environments, and are receptive to constructive feedback.

The interview process at Samsung Ads is structured to evaluate both your cultural fit and your practical sales capabilities. While the exact steps can vary slightly by region, the process is designed to move relatively quickly, often wrapping up within three to four weeks.

You will typically begin with a phone screen with a recruiter to review your background and general alignment with the role. Following this, you will have a deep-dive interview with the hiring manager to discuss your sales experience and domain expertise. The final stages often involve presenting a business case or mock pitch to a panel of senior leaders and cross-functional team members.

The timeline above outlines the standard progression from your initial contact to the final offer. Candidates should use this timeline to pace their preparation, ensuring they allocate enough time to research the CTV landscape before the hiring manager round and dedicate solid focus to the presentation stage. Depending on the seniority of the role and the location, you may also encounter initial cognitive or capability assessments before your first live conversation.

To stand out in the Samsung Ads interview process, you must excel in three core evaluation areas that reflect the daily realities of the Account Executive role.

CTV & Programmatic Ad Tech

This area evaluates your technical fluency in the modern advertising ecosystem. You must prove that you understand how digital ads are bought, targeted, and measured.

Be ready to go over:

• Programmatic Buying Models – The differences between programmatic guaranteed, private marketplaces, and open exchange buying.
• ACR Data Mechanics – How Automatic Content Recognition works on Smart TVs to identify what content is being watched on screen, regardless of the source.
• Measurement & Attribution – How to measure campaign success using metrics like incremental reach, brand lift, and foot-traffic attribution.
• Advanced concepts (less common) – Be familiar with identity resolution, clean rooms, and how the loss of third-party cookies impacts CTV targeting.

Example scenarios:

• "An agency client is hesitant to buy CTV because they believe they cannot track direct conversions. How do you address this concern?"
• "Explain how you would use ACR data to target 'light TV viewers' for a major retail brand."

Executive Pitching & Business Case Presentation

For many Account Executive roles, especially senior positions, you will be asked to present a business case or complete a mock pitch. This is often the most critical stage of the process.

Be ready to go over:

• GTM Strategy Formulation – How to build a launch plan for a specific vertical (e.g., entertainment, auto, QSR) utilizing Samsung Ads inventory.
• Slide Design & Storytelling – Creating a clean, data-driven deck that tells a compelling story rather than just listing product features.
• Q&A Defense – Handling tough questions from senior leaders who may roleplay as difficult agency clients during your presentation.

Example scenarios:

• "Present a media plan to a streaming service client looking to drive app downloads on Samsung Smart TVs."
• "During your pitch, a senior client interrupts and claims a competitor's data is more accurate. How do you regain control of the meeting?"

Pipeline Management & High-Volume Operations

While pitching is exciting, a significant portion of the Account Executive role involves managing sales pipelines, forecasting revenue, and handling administrative tasks.

Be ready to go over:

• CRM Hygiene – Your approach to keeping pipeline data accurate in systems like Salesforce.
• Territory Prioritization – How you segment your accounts to ensure you are spending time on high-potential opportunities.
• Internal Collaboration – Working with Account Managers and Ad Ops to ensure campaigns are pacing correctly and delivering on client KPIs.

Example scenarios:

• "You have 50 active accounts in your territory. How do you decide which 10 accounts to prioritize for face-to-face meetings this quarter?"
• "Describe a time you had to manage a massive administrative workload while still maintaining your client outreach volume."

As an Account Executive at Samsung Ads, your daily activities will span strategic planning, active client selling, and internal execution.

You will spend a significant portion of your week in market, meeting with agency media planners, programmatic buyers, and brand managers. Your primary goal is to educate the market on Samsung Ads capabilities and secure inclusion on key media plans. This involves conducting regular capabilities presentations, responding to RFPs (Requests for Proposal), and negotiating annual upfront commitments.

Internally, you will act as the quarterback for your accounts. You will partner closely with Account Managers, who assist with campaign setup and reporting, and Ad Ops, who handle technical optimization. You will also collaborate with the product and marketing teams to share feedback from the field, helping to shape the future of Samsung's ad products and collateral.