A Product Manager at Rula plays a vital role in transforming how mental healthcare is accessed, delivered, and experienced. Rula is dedicated to building a modern behavioral health network that seamlessly connects patients with the right therapists, manages insurance coverage, and improves clinical outcomes. As a Product Manager, particularly within the Core Experience team, you will own the critical user journeys that make this mission possible, from initial patient onboarding and matching algorithms to therapist tools and clinical portals.

The impact of this role is both deeply human and highly strategic. You will tackle complex marketplace dynamics, balancing the needs of patients seeking vulnerable care with the operational realities of independent providers. To succeed, you must navigate highly regulated healthcare environments, design intuitive digital experiences, and scale robust technical systems. This position requires a unique blend of empathy, analytical rigor, and cross-functional leadership to drive measurable improvements in clinical match quality and patient engagement.

The questions you will face during the Rula hiring process are designed to evaluate your structured thinking, product intuition, and execution capabilities. While the specific prompts may vary depending on the team and scope, they consistently focus on your ability to solve complex, ambiguous problems in real time. Rather than testing your ability to memorize past achievements, these questions assess how you think, prioritize, and collaborate under pressure.

Product Sense & Live Design Exercises

These questions test your user empathy, structural thinking, and ability to design elegant solutions for complex user needs under tight time constraints.

• How would you improve the therapist matching experience for a patient who has had multiple unsuccessful matches in the past?
• Design a patient-facing portal for Rula that encourages consistent engagement with mental health tracking tools.

To succeed in the Rula interview process, you must shift your mindset from passive storytelling to active, structured problem-solving. The hiring team places a high premium on candidates who can clearly articulate their thoughts, apply structured frameworks to ambiguous scenarios, and maintain a collaborative, coachable attitude throughout live exercises.

Structured Problem Solving – You must be able to break down vague, complex problems into manageable components. Avoid jumping straight to solutions; instead, systematically identify user personas, pain points, and strategic goals before proposing product ideas.

Live Execution under Pressure – A significant portion of your evaluation relies on your performance during live, in-the-moment exercises. You need to demonstrate that you can think on your feet, adapt to new constraints introduced by the interviewer, and manage your time effectively during fast-paced sessions.

Cross-Functional Collaboration – As a Product Manager, you must prove you can lead by influence rather than authority. Expect to show how you partner with engineering, design, and clinical stakeholders to build consensus and drive execution.

Mission Alignment – Rula is a mission-driven organization focused on improving mental health access. You must demonstrate a genuine passion for the healthcare space and a deep empathy for both patients and providers.

The interview process at Rula is designed to be highly interactive, rigorous, and focused on live performance. The company seeks to evaluate how you operate in real-time product scenarios rather than relying solely on your resume or past achievements. Candidates should prepare for a fast-paced loop that tests both your core product skills and your ability to collaborate with cross-functional partners.

The journey begins with a standard recruiter screen to assess baseline qualifications and alignment with the role. This is quickly followed by a demanding hiring manager interview centered around a live product exercise. If you pass this stage, you will move to a comprehensive virtual onsite loop, which includes stakeholder interviews and a final live prioritization exercise.

The timeline above outlines the typical progression from your initial contact to the final decision. Candidates should expect a high level of rigor, particularly during the live exercise phases, which are designed to simulate the day-to-day realities of working at Rula. Use this timeline to pace your preparation, ensuring you dedicate ample time to practicing live frameworks before your hiring manager and onsite rounds.

To excel at Rula, you must understand the specific competencies the hiring team evaluates during each stage of the loop. The process is heavily weighted toward practical, live exercises where your structured thinking is put on display.

Live Product Sense & Structuring

This evaluation area measures your ability to take an ambiguous product prompt and turn it into a structured, actionable product strategy. Interviewers will observe how you identify user needs, prioritize pain points, and brainstorm creative solutions. Strong performance is characterized by a structured, collaborative dialogue where you actively engage the interviewer rather than presenting a monologue.

Be ready to go over:

• User Segmentation – How to identify and prioritize the most impactful user groups for a given mental health product scenario.
• Pain Point Identification – Empathizing with patients and therapists to uncover deep, systemic challenges in the care journey.
• Creative Solutioning – Developing innovative, tech-enabled features that directly address prioritized user needs.
• Advanced concepts (less common) – Designing for multi-sided healthcare marketplaces, maintaining clinical safety in product design, and integrating automated triage systems.

Example scenarios:

• "Design a system that reduces therapist administrative overhead by automating progress notes."
• "How would you optimize the patient onboarding experience to increase the completion rate of clinical intake forms?"

Live Product Prioritization

This stage evaluates your execution capabilities and strategic decision-making. You will be asked to make tough trade-offs in real time, defending your choices using structured frameworks and data-driven reasoning.

Be ready to go over:

• Prioritization Frameworks – Applying structured methodologies (such as RICE or Value vs. Effort) to a realistic product backlog.
• Resource Constraints – Navigating sudden shifts in engineering capacity or shifting business priorities.
• Success Metrics – Defining clear, measurable KPIs to evaluate product impact and guide future iterations.
• Advanced concepts (less common) – Managing technical debt in legacy healthcare systems and balancing clinical efficacy with product velocity.

Example scenarios:

• "You have three competing features for the therapist portal but only enough engineering resources for one. Walk me through your decision-making process."
• "How do you prioritize feature requests when clinical advisors and business development teams have completely opposing views?"

Cross-Functional Stakeholder Collaboration

During the onsite loop, you will meet with engineering, design, and product stakeholders. This session evaluates your ability to build trust, communicate complex technical concepts simply, and foster a collaborative team environment.

Be ready to go over:

• Technical Communication – Explaining product requirements and strategic context clearly to engineering teams.
• Design Partnership – Collaborating with designers to create intuitive, user-centric interfaces that solve real user problems.
• Conflict Resolution – Navigating disagreements with stakeholders while keeping the team focused on the ultimate user goal.

Example scenarios:

• "Tell me about a time you had to convince an engineering team to pivot their approach due to a sudden change in user research."
• "How do you handle a situation where a key stakeholder disagrees with your product roadmap?"

As a Sr. Product Manager - Core Experience at Rula, you will own the end-to-end user experience that connects patients with high-quality mental health providers. Your primary goal will be to design and scale products that make finding, booking, and receiving care as seamless and supportive as possible. This involves managing a complex, multi-sided marketplace where clinical safety, user trust, and operational efficiency must coexist.

On a daily basis, you will collaborate closely with engineering, product design, clinical operations, and marketing teams. You will write comprehensive product requirement documents (PRDs), run sprint planning sessions, and analyze user behavior data to identify friction points in the patient journey. Additionally, you will work closely with clinical leadership to ensure that all product experiences adhere to healthcare regulations and maintain the highest standards of patient care.

Your initiatives will directly influence Rula's core business metrics, including patient conversion rates, therapist retention, and successful long-term clinical matches. Whether you are optimizing search and matching algorithms, refining the insurance verification flow, or building tools that help therapists manage their schedules, your work will directly lower the barriers to mental healthcare for thousands of individuals.

To be competitive for the Product Manager position at Rula, candidates must demonstrate a strong track record of shipping impactful digital products, exceptional structured thinking, and a deep alignment with the company's core mission.

• Must-have skills – Exceptional live problem-solving abilities, structured framework execution, strong data fluency, and superb cross-functional communication.
• Nice-to-have skills – Prior experience in digital health, health tech, or managing multi-sided marketplaces. Experience navigating HIPAA compliance or working closely with clinical stakeholders is highly valued.
• Experience level – Typically requires 5+ years of product management experience, preferably in fast-growing technology environments or established healthcare platforms.
• Educational background – While a diverse range of educational backgrounds is welcomed, a strong academic foundation or experience in highly analytical environments (such as consulting, private equity, or top-tier tech firms) is often reflected in successful candidates.