What is a Marketing Analytics Specialist at Rula?
At Rula, the Marketing Analytics Specialist plays a pivotal role in bridging the gap between data-driven insights and strategic growth. Rula is dedicated to making mental healthcare more accessible and personalized, and this role is central to optimizing how potential patients discover and engage with the platform. By analyzing complex datasets across patient acquisition funnels, marketing channels, and therapist network dynamics, you will directly influence how the company allocates capital and scales its reach.
This position is not just about running SQL queries or updating dashboards; it is a highly strategic role that impacts the entire customer journey. You will partner closely with growth marketing, product, and finance teams to evaluate the efficiency of marketing spend, define key performance indicators, and unlock new growth opportunities. The insights you generate will help shape the marketing roadmap, ensuring that Rula continues to connect the right patients with the right providers at scale.
To succeed in this role, you must possess a deep curiosity for behavior-driven data, a strong grasp of marketing attribution, and the ability to translate complex statistical findings into actionable business recommendations. It is an exciting opportunity to work in a high-growth, mission-driven environment where your analytical contributions directly translate into improved access to mental healthcare.


