At Rula, the Marketing Analytics Specialist plays a pivotal role in bridging the gap between data-driven insights and strategic growth. Rula is dedicated to making mental healthcare more accessible and personalized, and this role is central to optimizing how potential patients discover and engage with the platform. By analyzing complex datasets across patient acquisition funnels, marketing channels, and therapist network dynamics, you will directly influence how the company allocates capital and scales its reach.

This position is not just about running SQL queries or updating dashboards; it is a highly strategic role that impacts the entire customer journey. You will partner closely with growth marketing, product, and finance teams to evaluate the efficiency of marketing spend, define key performance indicators, and unlock new growth opportunities. The insights you generate will help shape the marketing roadmap, ensuring that Rula continues to connect the right patients with the right providers at scale.

To succeed in this role, you must possess a deep curiosity for behavior-driven data, a strong grasp of marketing attribution, and the ability to translate complex statistical findings into actionable business recommendations. It is an exciting opportunity to work in a high-growth, mission-driven environment where your analytical contributions directly translate into improved access to mental healthcare.

The following questions are representative of what you can expect during the interview process at Rula. These questions are drawn from real interview experiences and are designed to evaluate both your technical proficiency and your strategic marketing mindset. Use them to identify key patterns in how Rula assesses talent, rather than memorizing specific answers.

Marketing Attribution & Channel Performance

These questions evaluate your understanding of how marketing channels interact and how to measure the true return on investment across different touchpoints.

• How do you determine the optimal attribution model for a multi-channel marketing campaign with long conversion windows?
• If our customer acquisition cost (CAC) on paid social suddenly spikes by 20%, how would you go about diagnosing the root cause?

Preparing for an interview at Rula requires a balanced approach that demonstrates both your technical execution and your strategic communication. You should approach your preparation by focusing on the core methodologies of marketing analytics and how they apply to a marketplace-style healthcare platform.

Here are the key evaluation criteria that the hiring team will use to assess your candidacy:

Role-Related Knowledge – You must demonstrate a deep understanding of marketing metrics, attribution modeling, and funnel optimization. Be ready to explain the mechanics of paid acquisition channels, organic growth, and how to measure lifetime value in a healthcare subscription or transactional model.

Problem-Solving Ability – Rula values structured, logical thinking. When presented with ambiguous scenarios, you should be able to break down the problem into testable hypotheses, identify the necessary data points, and outline a clear path to a solution.

Communication & Influence – Data is only valuable if it drives action. You will be evaluated on your ability to synthesize complex analytical findings into clear, compelling narratives that cross-functional partners can easily understand and act upon.

Value Alignment – As a healthcare technology company, Rula prioritizes patient outcomes, ethical data practices, and collaborative problem-solving. Show how your past work aligns with a mission-driven approach to business growth.

The interview process at Rula is thorough and designed to evaluate your skills from multiple angles, ensuring a strong mutual fit. The process typically consists of 5 to 6 rounds and moves quickly once initiated, though candidates should be prepared for a rigorous evaluation structure that demands significant preparation.

The journey begins with an initial recruiter screen to discuss your background and alignment with the role. This is followed by a hiring manager interview and a technical discussion with a director, focusing on your past experience and analytical framework. You will then transition to peer interviews, where you will speak with potential team members to assess cross-functional collaboration. The process culminates in an intensive, take-home case study that you will present to a panel of stakeholders.

The visual timeline above outlines the typical progression of the interview stages. Candidates should use this roadmap to pace their preparation, ensuring they dedicate sufficient time to technical review before the peer rounds and allocate ample focus to the final panel presentation. Because the final stage requires a significant hands-on component, managing your energy and schedule during the later weeks is crucial.

To stand out during the Rula interview process, you must excel in three core areas. Understanding what "strong performance" looks like in each bucket will help you tailor your preparation effectively.

Marketing Measurement & Attribution

This area evaluates your ability to connect marketing inputs to business outcomes. Interviewers want to see that you understand the nuances of tracking user journeys across multiple digital touchpoints and can make sensible recommendations on budget allocation.

Be ready to go over:

• Attribution Models – The pros and cons of first-touch, last-touch, linear, and data-driven attribution models in a multi-channel environment.
• CAC and LTV Calculation – How to accurately calculate customer acquisition cost and lifetime value, accounting for churn, platform fees, and channel-specific costs.
• Media Mix Modeling (MMM) – How to evaluate marketing performance when digital tracking is limited or obscured by privacy regulations.

Example scenarios:

• "How would you design an attribution framework for a patient who first discovered Rula through an organic blog post, clicked a retargeting ad on social media a week later, and finally converted via a direct search?"
• "If our overall blended CAC is within targets but our paid search CAC has doubled, how would you determine if paid search is still a viable channel?"

Technical Analytics & SQL

You must demonstrate the technical capability to query, clean, and analyze large datasets independently. This ensures you can act as a self-sufficient analyst who does not need to rely on engineering to access data.

Be ready to go over:

• SQL Proficiency – Advanced joins, window functions, cohort grouping, and CTEs (Common Table Expressions).
• Funnel Analysis – Identifying bottlenecks in the user registration and therapist matching funnels.
• A/B Testing Methodology – Setting sample sizes, determining statistical significance, and interpreting test results accurately.

Example scenarios:

• "Write a query to identify the drop-off rate at each step of our onboarding flow, grouped by the user's acquisition channel."
• "How would you analyze the results of an A/B test where the treatment group saw a higher conversion rate but a lower average order value?"

The Take-Home Case Study

The final stage of the process involves a comprehensive take-home case study. You will typically be given 5 days to complete a business challenge that simulates a real-world marketing problem at Rula. This exercise requires a significant time commitment (often 6+ hours) and culminates in a presentation to a panel of 4 interviewers.

Be ready to go over:

• Data Synthesis – Analyzing a provided dataset to extract meaningful trends and anomalies.
• Strategic Recommendations – Translating your data findings into a concrete marketing plan or budget reallocation strategy.
• Presentation Delivery – Creating a polished, structured slide deck that clearly communicates your methodology, assumptions, and conclusions.

Example scenarios:

• "Based on the provided dataset of marketing spend and user conversions, determine which campaigns should be scaled, which should be paused, and present your findings to the leadership team."