What is a Business Analyst at REI (Recreational Equipment Inc.)?
At REI (Recreational Equipment Inc.), the Business Analyst role is a vital bridge connecting business strategy, technology teams, and the co-op's unique member-focused mission. Unlike traditional corporate environments, REI operates as a consumer cooperative, meaning every decision directly impacts its millions of members and its commitment to the outdoors. As a Business Analyst, you will translate complex business needs into actionable technical requirements, ensuring that digital platforms, supply chain logistics, and retail operations run seamlessly.
You will typically find yourself embedded within Agile product squads, collaborating closely with developers, product managers, and business stakeholders. Whether you are optimizing e-commerce features, streamline logistics at major distribution hubs like the Sumner, WA facility, or supporting enterprise-level tool integrations, your work directly influences how the co-op delivers value. The role requires a balance of analytical precision and strong relationship-building skills to navigate diverse, cross-functional teams.
This position is ideal for professionals who thrive in a collaborative, mission-driven environment. REI places a heavy emphasis on modern delivery frameworks, meaning you will work in an environment deeply integrated with Agile and DevOps methodologies. To succeed, you must be comfortable navigating ambiguity, driving alignment across multiple levels of leadership, and advocating for solutions that respect both business objectives and the co-op's core values.


