What is a Project Manager at REI (Recreational Equipment Inc.)?
At REI (Recreational Equipment Inc.), a Project Manager plays a vital role in translating the co-op’s outdoor-focused mission into structured, successful initiatives. Unlike traditional retail corporations, REI operates as a member-owned co-op, which means every project must balance commercial success with member value, community impact, and environmental stewardship. As a Project Manager, you will sit at the intersection of cross-functional teams, driving projects that range from digital product launches and marketing campaigns to retail operations and supply chain optimization.
The impact of this role is highly visible. You will be responsible for aligning diverse stakeholder groups—including creative teams, marketing specialists, digital product managers, and external vendors—to deliver initiatives on time and within scope. Whether you are managing the rollout of a new digital experience or coordinating a complex multi-channel marketing campaign, your work directly influences how millions of co-op members interact with the brand.
To succeed in this position at REI, you must possess a unique blend of operational discipline and relational leadership. The environment is highly collaborative, requiring you to influence without authority and lead through ambiguity. Successful Project Managers at the co-op are not just master schedulers; they are strategic partners who understand how to foster a culture of shared ownership while maintaining a relentless focus on delivery execution.


