At Regions, the Consultant—frequently referred to internally as a Financial Relationship Consultant (FRC)—is a vital, customer-facing role designed to drive growth and build lasting customer loyalty. You are not just processing transactions; you are acting as a trusted financial advisor. Your primary objective is to understand the unique financial needs of retail and small business customers, matching them with the right products and services to help them reach their financial goals.

This position has a direct, measurable impact on the performance of your local branch and the broader Regions network. By conducting deep-dive financial conversations, you introduce customers to essential products like savings accounts, loans, credit cards, and digital banking tools. Because Regions places a heavy emphasis on relationship-based banking, your ability to build trust and offer personalized advice directly influences customer retention and brand reputation in your community.

What makes this role both challenging and rewarding is the balance between relationship building and structured sales execution. You will navigate a fast-paced retail environment where you must meet daily, monthly, and quarterly performance goals while maintaining strict compliance with banking regulations. For an ambitious professional, this role serves as an excellent launchpad into leadership, wealth management, or commercial banking within Regions.

The interview process at Regions is highly structured, blending behavioral inquiries with sales-focused scenarios. While questions may vary slightly depending on the branch location and the interviewing managers, they consistently target your consultative sales skills, customer service philosophy, and problem-solving abilities. Use the representative questions below to understand the core themes of the evaluation.

Sales & Objection Handling

These questions evaluate your ability to identify financial needs, initiate sales conversations, and professionally handle customer hesitation or pushback.

• How have you overcome objections in the past when selling a product or service?
• How would you start a financial conversation with a customer who came in only for simple account maintenance?

To succeed in the Regions hiring process, you must prepare to demonstrate a blend of sales drive, emotional intelligence, and structured communication. The hiring team wants to ensure you can confidently handle customer interactions from day one.

Sales Acumen & Relationship Building – You must show that you are comfortable proactively initiating sales conversations and handling objections. Regions values a consultative approach over high-pressure sales tactics. Be prepared to explain how you uncover customer needs through active listening and open-ended questions.

Behavioral Structure (STAR Method) – Regions interviewers use a highly structured evaluation sheet. Every story you share should clearly outline the Situation you faced, the Task you needed to accomplish, the specific Actions you personally took, and the quantifiable Result of your efforts.

Problem-Solving & De-escalation – Banking customers can occasionally be stressed or frustrated. You need to demonstrate a calm, empathetic demeanor and a structured approach to resolving customer complaints while adhering to bank policies.

Cultural Alignment & Integrity – As a financial institution, trust is paramount. You must show a commitment to compliance, ethical sales practices, and community impact. Highlight your collaborative nature and your desire to help customers improve their financial well-being.

The interview process for the Consultant position at Regions is streamlined but thorough, typically taking between two to four weeks from application to offer. The process is designed to filter for sales aptitude early on before moving into deeper behavioral and cultural assessments with local branch leadership.

Initially, you will submit an online application, which is immediately followed by a mandatory online assessment. This assessment is a critical hurdle; it evaluates your situational judgment, basic mathematical skills, and sales personality traits. Candidates who pass the assessment are contacted by a recruiter for a phone screening to review their background, motivation, and basic qualifications.

Following a successful recruiter screen, you will move to the formal interview stages. This usually involves one or two rounds of interviews. You will meet with the Branch Manager, and potentially a panel consisting of an Area Manager, District VP, or Team Operations Leader. These interviews may be conducted virtually or in person at a local branch, and they often include a realistic sales role-play scenario to test your real-time consultative abilities.

The visual timeline above outlines the standard progression of the hiring process from the initial application to the final onboarding steps. Candidates should utilize this timeline to pace their preparation, ensuring they are fully ready for the intensive behavioral and role-play sessions by the time they reach the Branch Manager round. Note that background checks, fingerprinting, and credit checks are initiated immediately upon accepting a conditional offer.

To secure an offer as a Consultant, you must excel across three primary evaluation pillars. Each pillar tests a different aspect of your professional capability and cultural fit.

Sales Performance & Objection Handling

This area is the core of the Consultant role. Regions operates on a proactive relationship-banking model, meaning you cannot rely solely on walk-in traffic; you must actively identify and pursue sales opportunities. Interviewers will closely evaluate how you handle rejection and pushback.

Be ready to go over:

• The Consultative Sales Process – How you build rapport, ask discovery questions, and present tailored financial solutions.
• Overcoming Objections – Your framework for acknowledging a customer's hesitation, clarifying their concern, and reframing the value of the product.
• Outbound Activity – Your comfort level with making outbound warm calls to existing clients to schedule financial reviews.
• Advanced concepts (less common) – Cross-selling complex banking products (e.g., home equity lines of credit, small business treasury services) and referring high-net-worth clients to wealth management specialists.

Example questions or scenarios:

• "A customer comes in to order replacement checks. How do you transition the conversation to discuss their credit card or savings needs?"
• "Role-play with me: I am a customer who refuses to open a new account because I believe all banks have hidden fees. How do you handle my objection?"

Behavioral Scenarios (The STAR Method)

Regions managers utilize standardized evaluation guides during interviews. To score highly, your answers must be structured, specific, and grounded in your actual past experiences rather than hypothetical scenarios.

Be ready to go over:

• Conflict Resolution – Your ability to handle upset customers, de-escalate emotional situations, and find win-win solutions.
• Team Collaboration – How you support your branch colleagues, share best practices, and contribute to collective branch goals.
• Goal Achievement – Specific examples of when you set a professional goal, overcame obstacles, and exceeded expectations.
• Advanced concepts (less common) – Navigating ethical dilemmas in a sales environment or managing competing priorities when the branch is short-staffed.

Example questions or scenarios:

• "Tell me about a time when you had to deal with a customer who was furious about an unexpected fee on their account."
• "Describe a time when you noticed a process inefficiency at your previous job and took the initiative to fix it."

Cultural & Motivation Fit

Because Regions is deeply embedded in the communities it serves, hiring managers look for candidates who demonstrate empathy, high integrity, and a genuine desire to help others. They also want to ensure you have a realistic understanding of the role's daily responsibilities and targets.

Be ready to go over:

• Alignment with Regions' Values – Showing commitment to doing what is right, focusing on the customer, and reaching higher standards.
• Career Ambition – Demonstrating a desire to grow within the company and a willingness to learn banking systems and compliance standards.
• Resilience and Positivity – Maintaining a positive attitude in a target-driven retail environment.

Example questions or scenarios:

• "Why do you want to build a career in banking, and why did you choose Regions over other financial institutions?"
• "How do you handle the daily pressure of sales goals while maintaining high morale and supporting your team?"