What is a Marketing Analytics Specialist at Pubmatic?
A Marketing Analytics Specialist at Pubmatic plays a pivotal role in driving data-backed marketing strategies for one of the world's leading programmatic advertising technology companies. Operating at the intersection of marketing, business intelligence, and data science, this role is responsible for translating complex datasets into actionable insights that optimize marketing spend, fuel demand generation, and elevate brand presence globally.
Because Pubmatic processes trillions of programmatic ad impressions daily, the company maintains an exceptionally high standard for data integrity and analytical rigor. In this role, you will analyze multi-channel B2B marketing campaigns, measure customer acquisition costs, and build attribution models that help the leadership team understand which initiatives drive real pipeline value. Your work directly impacts how the global sales and marketing teams allocate their resources, making your analytical output highly visible to senior executives.
This position offers a unique challenge: you must possess the technical acumen to query and clean raw data, combined with the business communication skills to present findings to non-technical stakeholders. You will collaborate closely with product marketing, sales operations, and demand generation teams to build a cohesive, data-driven narrative that supports Pubmatic's growth in a rapidly evolving digital advertising landscape.



