Expect a mix of standard P&G behavioral questions and role-specific technical inquiries. The goal is to see how you apply your skills to real-world business challenges.

Behavioral & Leadership

These questions test your alignment with P&G values and your ability to lead.

• "Tell me about a time you had to lead a project with very little direction."
• "Describe a situation where you had to convince a stakeholder to take a different approach."
• "Give an example of a time you failed. What did you learn?"
• "How do you handle a situation where you have multiple competing priorities?"

Technical & Portfolio

These questions focus on your craft and your ability to execute.

• "Walk me through the most complex user flow you've ever designed."
• "How do you approach designing for accessibility on a global scale?"
• "What is your process for creating a design system from scratch?"
• "How do you use data to inform your UI decisions?"

Problem Solving & Strategy

These questions evaluate your ability to think critically about the business.

• "If you were asked to improve the e-commerce experience for Tide, where would you start?"
• "How do you balance brand guidelines with the need for innovative UX?"
• "Describe a time you used consumer insights to change a design direction."

The timeline above illustrates the standard path from application to offer. The assessment phase is immediate and automated, while the subsequent interview rounds involve deep dives into your portfolio and behavioral history. Use this timeline to pace your preparation, focusing heavily on behavioral storytelling as you move toward the final rounds.

Deep Dive into Evaluation Areas

Behavioral Leadership (The P&G PEAK Factors)

This is the most significant portion of the interview. P&G believes that past behavior predicts future performance. You will be asked to provide detailed examples of how you have handled specific situations in the past. We are looking for evidence of leadership, ownership, and the ability to work effectively with others.

Be ready to go over:

• Leading through challenge – How you behaved when a project was failing or faced significant roadblocks.
• Conflict resolution – Your approach to handling disagreements with stakeholders or peers.
• Innovation – Times when you introduced a new idea or process that improved the status quo.

Example questions or scenarios:

• "Describe a time when you saw an opportunity and took the initiative to act on it."
• "Tell me about a situation where you had to work with someone difficult to achieve a goal."
• "Give an example of a time you had to make a decision without all the necessary information."

Design Craft and Execution

While behavioral fit is paramount, your technical ability must be top-tier. For UX/UI Designer roles, this means demonstrating a sophisticated command of visual hierarchy, typography, and interaction design. We look for designers who can balance aesthetic beauty with functional utility.

Be ready to go over:

• Design Systems – Your experience building or maintaining scalable components.
• Prototyping – Your ability to create high-fidelity prototypes to test user flows.
• User Research – How you incorporate user feedback and data into your design iterations.
• Advanced concepts – AI-driven content generation, motion design, and advanced accessibility standards (WCAG).

Example questions or scenarios:

• "Walk us through a project in your portfolio and explain the trade-offs you made between user needs and business constraints."
• "How do you ensure your designs remain consistent across different platforms and brands?"
• "Describe your process for handing over designs to engineering teams."

Strategic Thinking and Business Impact

At P&G, design is a business driver. You must be able to articulate how your design work contributes to the bottom line. This involves understanding market trends, consumer psychology, and the competitive landscape of the consumer goods industry.

Be ready to go over:

• Data-driven design – Using A/B testing or analytics to validate your work.
• Consumer empathy – How you stay connected to the needs of diverse global consumers.
• Cross-functional strategy – How you align design goals with marketing and product objectives.

Example questions or scenarios:

• "How do you measure the success of a UX improvement?"
• "Tell me about a time you had to pivot your design strategy based on new market data."
• "How do you advocate for the user in a room full of business stakeholders?"