TechCorp recently launched a new feature aimed at enhancing user engagement in its flagship application, aiming to boost user retention and conversion rates. However, the product team is uncertain about the effectiveness of their success metrics in evaluating this feature's impact. They seek to clarify which metrics should be prioritized and how to interpret their movements.
| Data Source | Description | Granularity |
|---|---|---|
| user_engagement_log | Records user interactions with the app, including timestamps, feature usage, and session duration | Per session |
| conversion_data | Tracks user actions leading to a defined conversion goal (e.g., purchase, signup) | Per user |
| retention_metrics | Daily and monthly active users segmented by cohorts | Daily/Monthly |
