What is a Marketing Analytics Specialist at Playlist?
As a Marketing Analytics Specialist at Playlist, you will sit at the crossroads of data engineering, growth marketing, and product strategy. Your primary mission is to decode user acquisition funnels, measure the true incrementality of multi-channel marketing campaigns, and drive sustainable growth for our subscriber base and curated playlist ecosystems. In a highly competitive audio streaming market, your insights will directly determine how millions of dollars in marketing spend are allocated across global channels.
At Playlist, we manage massive streams of data from millions of active users. Your analysis will influence how we optimize user journeys from their very first ad exposure to long-term subscription retention. Whether you are building attribution models, evaluating localized creator campaigns, or diagnosing funnel drop-offs, your work will have a tangible impact on our product trajectory and business bottom line. It is a role that requires not just technical precision, but also a sharp commercial instinct to translate complex data into clear, strategic decisions.
