Problem
Scenario
You work on a growth team optimizing a paid social landing page for an IT management product. You believe changes to the page’s messaging and layout could improve visitor-to-signup conversion, but you want a clean experiment design rather than relying on noisy channel swings.
Question
How would you set up a hypothesis for improving conversion on this landing page, and how would you structure the A/B test so you can make a reliable ship decision?
Key Metrics
Practicing as: Marketing Analytics Specialist interview at UnityHi, I'll play your Unity interviewer for the Marketing Analytics Specialist role. Candidates describe these interviews as mostly positive and moderately difficult, so expect me to be friendly and conversational. Take your time with the question above and answer like we're in the room.
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