What is a Marketing Analytics Specialist at Pitchbook Data?
The Marketing Analytics Specialist at Pitchbook Data plays a critical role in driving the growth of one of the world's leading financial data platforms. In this role, you sit at the intersection of marketing strategy, data engineering, and business intelligence. Your primary mission is to transform complex datasets into actionable insights that optimize marketing spend, improve lead generation, and ultimately drive revenue.
At Pitchbook Data, marketing is highly data-driven, targeting sophisticated financial professionals in private equity, venture capital, and investment banking. This means the campaigns you analyze are complex, multi-channel, and require a deep understanding of B2B marketing funnels. You will be responsible for tracking user acquisition, measuring campaign ROI, and building dashboards that help upper management make strategic decisions.
This position is ideal for an analytical thinker who enjoys solving ambiguous problems and has a strong grasp of marketing technology. You will have the opportunity to influence major marketing initiatives and work closely with cross-functional teams, including product, sales, and data science. It is a high-visibility role where your insights directly impact the company's bottom-line growth.


