What is a Marketing Analytics Specialist at Perkins & Will?
At Perkins & Will, a leading global architecture and design firm, the Marketing Analytics Specialist plays a critical role in bridging the gap between creative design and data-driven business development. Unlike traditional consumer-facing marketing roles, marketing in the architecture, engineering, and construction (AEC) industry is highly strategic, relationship-driven, and focused on securing high-value, long-term projects. As a specialist, you will analyze campaign performance, track proposal success rates, evaluate digital brand engagement, and help regional offices understand which marketing strategies yield the highest return on investment.
This position is vital because Perkins & Will operates with a decentralized model across numerous regional offices, such as Boston, Seattle, and Los Angeles. Each office must pitch to local and global clients, meaning your insights directly influence how local leadership teams allocate their marketing budgets and structure their client pursuits. You will analyze data from digital campaigns, client-facing websites, and internal customer relationship management (CRM) databases to provide actionable recommendations to marketing managers and firm principals.
For those who enjoy turning complex data points into compelling narratives, this role offers a unique opportunity to influence the growth of an iconic design brand. Success in this position requires a balance of technical analytical skills, an understanding of B2B marketing dynamics, and the communication skills necessary to translate data for non-technical stakeholders, including senior architects and designers.


