What is a Marketing Analytics Specialist at Omaha Public Power?
The Marketing Analytics Specialist at Omaha Public Power plays a critical role in bridging the gap between data science and customer engagement. As a public utility, Omaha Public Power is deeply committed to delivering reliable, affordable, and environmentally sensitive energy services to its customer-owners. In this role, you do not just analyze numbers to drive profit; you optimize marketing campaigns and customer programs that directly impact energy conservation, smart grid adoption, and community welfare.
In this position, you will be responsible for measuring and optimizing the performance of various customer-facing initiatives. Whether you are tracking the adoption of residential energy efficiency programs, evaluating the digital customer portal experience, or measuring the reach of community outreach campaigns, your insights will directly shape utility programs. This requires a unique blend of technical data proficiency and strategic marketing acumen to translate complex datasets into actionable recommendations for program managers and executive leadership.
This role is highly collaborative and carries significant strategic influence. You will work alongside product managers, digital marketers, and communication specialists to ensure that Omaha Public Power communicates effectively with its diverse customer base. Because the utility sector is undergoing a massive digital transformation, your work in marketing analytics will be at the forefront of modernizing how the utility engages with its community.
