As a Marketing Analytics Specialist at Omaha Public Power, your daily work will revolve around turning customer data into actionable marketing intelligence. You will act as the analytical backbone for the customer engagement and marketing teams, ensuring that public utility programs are reaching the right audiences efficiently.

Your primary day-to-day responsibilities will include:

• Performance Tracking – Monitoring and analyzing the performance of marketing campaigns across digital, print, and social channels, ensuring that marketing spend is optimized.
• Dashboard Development – Designing, building, and maintaining interactive dashboards in Power BI or Tableau to provide real-time visibility into campaign metrics for program managers.
• Customer Segmentation – Analyzing customer demographic and behavioral data to create targeted segments for energy efficiency, billing, and safety campaigns.
• Cross-Functional Collaboration – Partnering with product owners, creative teams, and external agencies to establish campaign benchmarks, goals, and measurement frameworks.
• Reporting and Insights – Preparing and presenting regular performance reports to marketing leadership, highlighting key insights, trends, and strategic recommendations.

Ultimately, your work ensures that Omaha Public Power communicates the right message to the right customers, helping the utility achieve its customer satisfaction and regulatory compliance goals.

To be competitive for the Marketing Analytics Specialist position, you must possess a strong foundation in marketing technology, data analysis tools, and collaborative communication.

Must-Have Skills

• Analytical Tools – Strong proficiency in SQL for data extraction and Excel for advanced data manipulation.
• Data Visualization – Proven experience building clear, actionable dashboards in Power BI, Tableau, or a similar BI tool.
• Web Analytics – Hands-on experience with Google Analytics 4 (GA4) or Adobe Analytics to track and analyze digital customer behavior.
• Marketing Metrics – Deep understanding of core marketing KPIs across digital channels, including CTR, CPA, conversion rates, and ROI.

Nice-to-Have Skills

• Utility Experience – Prior experience working within a regulated industry, public utility, or energy sector.
• Programming Languages – Familiarity with Python or R for advanced statistical analysis and data modeling.
• Marketing Automation – Experience working with marketing automation platforms (such as Salesforce Marketing Cloud) and tracking campaign integration.

Soft Skills & Experience

• Experience Level – Typically requires 3–5 years of dedicated experience in marketing analytics, digital marketing analysis, or business intelligence.
• Communication – Outstanding ability to translate complex technical metrics into simple, strategic business insights for non-technical stakeholders.
• Curiosity and Problem-Solving – A proactive mindset focused on digging into data to uncover the "why" behind campaign performance trends.

Q: How difficult is the interview process for this role? A: Candidates generally rate the difficulty as average, though the initial recruiter screen is noted for being surprisingly thorough and intense. The technical questions are standard for marketing analytics roles, but the behavioral and motivational questions require deep preparation.

Q: What is the typical timeline from application to offer? A: The timeline can vary widely. Some candidates report completing the process in as little as two to three weeks, while others experience a process that takes two to three months with gaps between rounds. On average, expect the process to take about one month.

Q: How specialized is this role at Omaha Public Power? A: While job listings may seem broad and general, the actual day-to-day role is often highly specialized. During the interview, you may find that the hiring team is looking for a specialist to focus exclusively on one specific channel, such as email marketing analytics or web portal tracking.

Q: What should I wear for a virtual interview with Omaha Public Power? A: Even though remote work has made everyday attire more casual, and your interviewers may wear casual clothes like t-shirts or hoodies, Omaha Public Power guidelines recommend dressing professionally as you would for an in-person interview. It is always safest to opt for business professional or smart business casual.

To set yourself apart from other candidates interviewing for the Marketing Analytics Specialist role, keep these insider tips in mind:

• Perfect your "Why OPPD" story: Do not give a generic answer about wanting a stable job. Research Omaha Public Power's recent initiatives, such as their goal to reach net-zero carbon by 2050, and connect your analytical skills to helping them achieve those community-wide objectives.
• Clarify the channel focus early: Since the job description can be general, ask your interviewer early on which specific marketing channels or customer programs this role will support. Tailor your subsequent answers and examples to that specific channel.
• Prepare for panel depth: You may find yourself in a panel interview with up to five different managers or team members. Keep your answers structured, address the specific concerns of each panelist (e.g., technical vs. creative), and maintain an engaging, collaborative presence.

The Marketing Analytics Specialist role at Omaha Public Power represents an exceptional opportunity to apply your analytical talents to work that directly benefits the local community. By optimizing customer programs and digital experiences, your insights will help drive energy efficiency, support sustainability initiatives, and improve customer satisfaction across the region.

To succeed in this interview process, focus your preparation on mastering your motivation narrative, sharpening your SQL and data visualization skills, and preparing structured STAR behavioral examples that showcase your ability to collaborate with diverse teams. Showing that you are both a skilled analyst and a passionate advocate for public power will make you a highly compelling candidate.

The salary data above outlines the typical compensation structure for analytical roles within the utility sector. When negotiating or discussing salary expectations, keep in mind that public utilities often offer highly competitive benefits packages, retirement plans, and work-life balance initiatives that complement the base salary structure. For more real-world interview insights and prep resources, explore the community-driven guides available on Dataford.