What is a UX/UI Designer at Niantic?
As a UX/UI Designer at Niantic, you play a pivotal role in crafting immersive and engaging user experiences across innovative augmented reality (AR) products. Your design decisions directly influence how millions of users interact with our groundbreaking games and applications, such as Pokémon GO and Ingress, thereby affecting user satisfaction and retention. This role is not just about aesthetics; it’s about understanding how design impacts user behavior, enhancing gameplay, and driving business success.
The importance of this role is magnified by Niantic's commitment to creating real-world experiences that blend digital interaction with physical play. You will collaborate with cross-functional teams, including product managers and engineers, to solve complex design challenges and create intuitive interfaces that resonate with our audience. As a UX/UI Designer, you will contribute to a culture of innovation and exploration, impacting how users experience the world around them.
Common Interview Questions
See every interview question for this role
Sign up free to access the full question bank for this company and role.
Sign up freeAlready have an account? Sign inPractice questions from our question bank
Curated questions for Niantic from real interviews. Click any question to practice and review the answer.
Design a product experience that helps analytics users create visualizations with clear takeaways, not just charts.
Assess the effectiveness of product development success metrics at TechCorp following a new feature launch.
Plan a 10-week Databricks Assistant redesign launch after engineering rejects part of the UX due to technical constraints.
Sign up to see all questions
Create a free account to access every interview question for this role.
Sign up freeAlready have an account? Sign inGetting Ready for Your Interviews
Preparation is key to success in the interview process. Familiarize yourself with Niantic's products and design philosophy, and be ready to articulate how your skills align with the company's goals.
Role-related Knowledge – This criterion evaluates your understanding of UX/UI design principles and your ability to apply them to real-world scenarios. Demonstrate your knowledge by discussing your design process, user research methodologies, and tools you are familiar with.
Problem-Solving Ability – Interviewers want to see how you approach challenges and structure your solutions. Be prepared to discuss specific design problems you have encountered and the thought process behind your solutions.
Culture Fit / Values – Understanding and aligning with Niantic's mission of creating shared experiences will be crucial. Showcase your passion for play and how it informs your design decisions.
Interview Process Overview
The interview process at Niantic is designed to evaluate your technical skills, cultural fit, and potential contributions to the team. Typically, candidates experience a multi-stage interview process that may include initial phone screenings, technical interviews, and design challenges. Interviewers will focus on both your design abilities and your approach to collaboration and problem-solving.
Candidates often find the process engaging and supportive, with an emphasis on creating a welcoming environment. Expect a thorough review of your portfolio, where you will discuss your design choices and the impact of your work on users.




