What is a Marketing Analytics Specialist at Minted?
At Minted, a design marketplace that crowdsources creative content from independent artists, the Marketing Analytics Specialist plays a critical role in bridging the gap between data-driven insights and brand growth. This position is not just about pulling queries; it is about understanding how consumers interact with a high-growth e-commerce platform across multiple touchpoints. You will help determine how marketing budgets are allocated across paid acquisition, email, organic search, and affiliate channels, directly impacting both top-line revenue and bottom-line efficiency.
Because Minted operates on a unique crowdsourcing model, marketing analytics here is highly dynamic. You will analyze consumer behavior for physical products, seasonal campaigns (such as holiday cards and wedding stationery), and digital services. Your work will directly empower channel managers and executive leadership to make strategic decisions on customer acquisition cost (CAC), customer lifetime value (LTV), and brand positioning.
This role requires a blend of technical capability, business acumen, and cross-functional collaboration. You will work closely with product teams, engineers, and creative marketers. The ideal candidate enjoys untangling complex datasets, identifying conversion bottlenecks, and translating raw numbers into compelling narratives that guide creative and strategic marketing strategies.




