What is a Marketing Analytics Specialist at MetLife?
At MetLife, a Marketing Analytics Specialist plays a critical role in translating complex customer data into actionable growth strategies. As one of the world's leading financial services companies, MetLife relies heavily on data-driven decision-making to optimize its marketing spend, enhance customer acquisition, and improve retention across diverse global markets. This position sits at the intersection of marketing, data science, and business strategy, ensuring that marketing campaigns are both highly targeted and measurable.
Your primary impact in this role is to demystify customer behaviors and campaign performance. Whether you are analyzing digital acquisition funnels, building attribution models, or evaluating customer lifetime value, your insights will directly influence multi-million dollar marketing budgets. You will work closely with cross-functional teams—including product managers, creative agencies, data engineers, and regional marketing leads—to turn raw data into strategic narratives that steer the company's global customer initiatives.
What makes this role exceptionally compelling is the sheer scale and complexity of the data you will navigate. MetLife serves approximately 100 million customers across more than 40 countries. This global footprint means you will tackle sophisticated analytical challenges, from modeling regional market variances to designing robust multi-channel marketing experiments. Candidates who thrive here are not just technically proficient; they are strategic storytellers who can influence senior leadership with clear, data-backed recommendations.

