Welcome to your interview.
The question is on your right: Measuring Non-Linear Campaign ROI. Take a moment with it first.
Talk your thinking through with me if you like - when you're confident, submit your answer and I'll grade it like a real screen (7/10 or better passes). Discussion and graded submissions share your five interviewer interactions, so spend them well.
How would you measure the return on investment (ROI) for a multi-channel digital marketing campaign at MetLife where customer journeys are highly non-linear?