Preparation for Launch Potato should be structured around demonstrating both high-level business strategy and low-level technical precision. You are expected to be a self-starter who doesn't just wait for instructions but proactively identifies gaps in reporting or data integrity.

Analytical Rigor – This is the foundation of your role. You must demonstrate that you verify your data, challenge assumptions, and ensure that every number you present is accurate and defensible.

Business Acumen – You must show that you understand the "why" behind the data. Interviewers will look for your ability to connect technical insights to revenue and margin growth.

Communication & Collaboration – Given the remote, global nature of the team, your ability to distill complex data into simple narratives is vital. You should be prepared to discuss how you bridge the gap between technical teams and business stakeholders.

The interview process at Launch Potato is designed to be rigorous, focusing on a balance of technical capability and cultural alignment. You should expect a structured, multi-stage process that moves from initial screening to deep-dive assessments. The organization values transparency; you can generally expect to be briefed on the process, expectations, and compensation range early on.

The pace is fast, reflecting the company’s "high-growth" culture. The process typically involves an HR screen, a conversation with the Hiring Manager, a case study, a presentation of that case, and a final team interview. The goal is to evaluate not just what you know, but how you think, how you handle pressure, and how you communicate your findings to others.

This visual timeline highlights the progression from initial qualification to the final team-based vetting. Candidates should interpret this as a filter process where each stage carries significant weight; ensure you are prepared to discuss your past projects in detail at every step. Use this structure to manage your energy, as the case study and presentation stages will require significant focused effort.

Technical & Tooling Expertise

Your technical skills must be sharp and ready for immediate application. You will be evaluated on your ability to work independently within Looker and your mastery of SQL.

Be ready to go over:

• SQL Optimization – Writing efficient queries for high-volume marketing data.
• Data Modeling – How you structure data for scalable, self-service reporting.
• Error Resolution – Your methodology for auditing and fixing reporting discrepancies.

Example scenarios:

• "Walk me through how you would audit a dashboard that stakeholders no longer trust."
• "Explain a complex join you performed recently to solve a specific marketing attribution problem."

Problem Solving & Case Studies

You will likely face a case study that mimics the real work you would do at Launch Potato. This is your chance to shine by showing your end-to-end analytical process.

Be ready to go over:

• Problem Framing – How you break down a vague business question into an analytical task.
• Actionable Insights – Moving from data points to a clear, financial recommendation.
• Strategic Impact – How your findings would change a marketing or product strategy.

Example scenarios:

• "Analyze this dataset and tell us which marketing channel we should scale."
• "What would you do if our revenue and operational data showed two different stories?"

As a Lead Data Analyst, your primary responsibility is to serve as the bridge between raw data and revenue growth. You will spend your first 60 days cleaning and standardizing stakeholder-facing dashboards in Looker, ensuring that definitions are aligned across the company. You are expected to be a "clean-up" expert, tasked with identifying and resolving at least five major reporting inconsistencies within your first 90 days.

Beyond maintenance, you will partner with the FP&A and product teams to ensure 100% alignment between financial and operational data. You will also take the lead on ad-hoc strategic analyses—averaging one per month—that provide clear, data-backed financial recommendations. Finally, you will own the evolution of the core Looker Explores, moving the company toward a more scalable, self-service model.

A competitive candidate for this role is an experienced professional, typically with at least 5 years in business intelligence or analytics, specifically within the digital media or performance marketing sectors.

• Must-have skills:
• Advanced SQL proficiency.
• Deep, hands-on experience with Looker.
• Proven track record in performance marketing analytics.
• Ability to manage cross-functional communication with finance and product teams.
• Nice-to-have skills:
• Experience in Data Engineering or light ETL work.
• Proficiency in Python or R for advanced statistical analysis.
• Prior experience in a high-growth, remote-first environment.

Q: How difficult is the interview process? A: The process is considered challenging and thorough. Candidates should be prepared for a multi-stage process that tests both your technical depth and your ability to think strategically about business problems.

Q: What is the company culture like? A: Launch Potato values speed, ownership, and measurable impact. They are a performance-driven company, which means they reward those who can move fast and drive clear, documented results.

Q: How long does the process take? A: While it varies, it is a multi-step process involving an HR screen, Hiring Manager interviews, a case study, and team interviews. Budget for a few weeks of active engagement.

Q: Is the remote work environment supported? A: Yes, Launch Potato is a remote-first company with a global team. You will be expected to thrive in an environment where asynchronous communication and self-management are the norm.

• Own your outcomes: When discussing past projects, focus on the results you delivered, not just the tasks you performed. Use the "I" instead of "We" to clearly define your contribution.
• Be ready for the case study: This is often the most critical part of the process. Treat it like a real project for a client, focusing on the clarity of your presentation and the financial impact of your recommendations.
• Show, don't just tell: When asked about your SQL or Looker skills, provide specific examples of how you used those tools to solve a complex business problem.
• Prepare for the "Why": Understand the Launch Potato business model—Discovery and Conversion—and be ready to explain how your analytical work directly supports that mission.

The Data Analyst role at Launch Potato offers a unique opportunity to shape the data strategy of a high-growth, profitable company. By mastering your technical toolkit and aligning your insights with the company’s core business objectives, you can make a tangible impact on the bottom line. Preparation is the key to navigating the rigor of their interview process; focus on your ability to tell a story with data and your willingness to take full ownership of your projects.

The salary data provided reflects the compensation range for this position, which is set based on your location and the company's internal Levels Framework. Use this to understand the market value of the role and ensure your expectations are aligned with the company's performance-driven compensation philosophy. You are now equipped with the necessary insights to move forward confidently.