Welcome to your interview for the Marketing Analytics Specialist role at GSK.
The question is on your right: Critical Marketing Performance Metrics. Take a moment with it first.
Talk your thinking through with me if you like - when you're confident, submit your answer and I'll grade it like a real screen. You have three graded attempts to score 7/10 or better.
You are evaluating how to measure marketing performance in a way that connects campaign activity to business outcomes. The team wants a clear set of metrics that covers near-term efficiency, funnel health, and long-term value.
What metrics do you consider most critical for evaluating marketing performance?