Be ready to go over:

• Program financial structures – Understanding liability, breakage, and how loyalty programs impact a client's balance sheet.
• Data-driven marketing – Using customer segmentation, predictive modeling, and personalization to drive engagement.
• Integration ecosystems – How loyalty engines interface with point-of-sale (POS) systems, e-commerce platforms, and CRMs.
• Advanced concepts – Gamification strategies, co-branded credit card integration, and multi-partner loyalty ecosystems.

Example scenarios:

• "A retail client wants to reduce their program's points liability without alienating their most active members. What strategies would you recommend?"
• "How would you explain the technical implementation timeline of a new loyalty platform module to a non-technical marketing director?"

Cross-Functional Project Delivery

At Kobie Marketing, delivering a project requires seamless coordination across multiple internal departments. This evaluation area tests your project management skills, your ability to resolve internal bottlenecks, and your communication style under pressure.

Be ready to go over:

• Scope management – How you prevent scope creep while keeping clients satisfied.
• Resource negotiation – Securing the necessary internal talent and resources for your client's projects in a shared-services environment.
• SLA management – Ensuring both Kobie and the client adhere to agreed-upon service level agreements.

Example scenarios:

• "Describe a time when an internal development delay threatened a client's critical campaign launch. How did you manage the client and the internal team to resolve the issue?"
• "How do you handle a situation where a client consistently requests out-of-scope work without wanting to pay additional fees?"

The day-to-day work of an Account Executive / Sr. Account Manager at Kobie Marketing is dynamic, fast-paced, and highly collaborative. You will act as the primary point of contact for your assigned enterprise clients, taking ultimate ownership of the health, retention, and growth of those accounts.

Your daily routine will involve a mix of strategic consulting and tactical execution. You will lead regular status calls, manage project timelines, and ensure that all deliverables align with the client's strategic objectives. You will write detailed creative and technical briefs, ensuring that internal teams have the clear direction they need to execute campaigns, system updates, and data requests flawlessly.

In addition to day-to-day operations, you will be responsible for driving the long-term strategic roadmap for your clients. This includes analyzing program performance reports alongside the analytics team, translating those insights into strategic recommendations, and presenting them to the client. You will also collaborate with the business development and leadership teams to identify opportunities to expand your accounts through new technology modules, strategic services, or creative campaigns.

To be competitive for this position at Kobie Marketing, candidates must possess a strong blend of agency experience, marketing technology familiarity, and exceptional client management skills.

• Must-have skills & experience:

  • A minimum of 4–7 years of account management or client services experience, preferably within a marketing agency, consulting firm, or SaaS provider.
  • Proven experience managing large-scale, enterprise-level client relationships with multiple stakeholder groups.
  • Strong familiarity with loyalty marketing concepts, CRM systems, and digital marketing strategies.
  • Excellent communication and presentation skills, with the ability to articulate complex concepts clearly to both technical and non-technical audiences.
  • Demonstrated ability to lead cross-functional teams and manage complex projects from inception to completion.

• Nice-to-have skills & experience:

  • Direct experience working with proprietary marketing technology or loyalty platforms (e.g., Kobie Alchemy®, Oracle CrowdTwist, Salesforce Loyalty Management).
  • Background in specific industry verticals such as financial services, retail, travel, or hospitality.
  • Experience working in a hybrid or remote environment across multiple time zones.

Q: How long does the interview process typically take? A: The process generally takes between 3 to 5 weeks from the initial recruiter screen to the final offer. Because Kobie Marketing conducts a thorough evaluation, there can be up to 6 interview stages, which may require coordinating schedules with multiple senior leaders.

Q: What is the culture like on the account management team? A: The culture is highly collaborative, fast-paced, and client-focused. Teams work closely across departments, meaning you will interact daily with specialists in technology, creative, and analytics. Success is built on mutual support, clear communication, and a shared commitment to client success.

Q: Are the Account Executive and Sr. Account Manager roles remote? A: Kobie Marketing offers a variety of working models depending on the specific account and location. Many roles are advertised as remote within the United States, while others may be hybrid, centered around the headquarters in Saint Petersburg, FL, or regional hubs like Boston, Detroit, or Hartford.

Q: How technical do I need to be for this role? A: While you do not need to write code, you must be "tech-fluent." You should comfortably understand how APIs, databases, and marketing automation platforms interact so you can effectively translate client business requirements into technical instructions for the delivery teams.

To stand out during your Kobie Marketing interviews, you should approach each conversation as an opportunity to demonstrate your consultative style and your readiness to manage enterprise accounts.

• Clarify your role alignment early: Ensure that your past experience is explicitly tied to the specific requirements of the job description during your initial recruiter call. This prevents any late-stage misalignment regarding your background and the team's expectations.

• Prepare detailed STAR stories: Use the Situation, Task, Action, and Result (STAR) framework to structure your behavioral answers. Focus on quantifiable metrics—such as revenue growth, retention rates, or program member acquisition—to prove the impact of your work.
• Embrace repeat questions with grace: Because different departments interview you, you may face similar questions across rounds. View this as an opportunity to reinforce your core strengths and ensure that your narrative remains consistent, professional, and enthusiastic throughout the process.
• Research Kobie's client portfolio: Familiarize yourself with the types of brands Kobie Marketing partners with. Be ready to discuss how you would approach the unique loyalty challenges faced by industries like retail banking, hospitality, or specialty retail.

The Account Executive / Sr. Account Manager position at Kobie Marketing is an exceptional opportunity for an ambitious client services professional to drive strategic growth at the absolute forefront of the loyalty marketing industry. By managing complex programs, leveraging cutting-edge MarTech platforms, and guiding enterprise brands through digital transformation, you will position yourself as an invaluable business partner and industry expert.

As you prepare for your interviews, focus your energy on mastering the fundamentals of loyalty program strategy, demonstrating your cross-functional leadership, and showcasing your ability to navigate complex client relationships with poise and strategic insight. Thoroughly prepare your professional case studies, practice explaining technical concepts simply, and maintain a proactive, solution-oriented mindset in every conversation.

For further insights into compensation, company culture, and detailed interview reports from successful candidates, you can explore additional resources on Dataford to help refine your preparation strategy.

The compensation insights above represent the typical salary ranges for client services roles of this caliber. When discussing compensation, remember to consider the full package, including benefits, performance-based bonuses, and the career development opportunities that come with working at an industry-leading agency like Kobie Marketing. Use this data to ground your expectations and approach salary discussions with confidence.