What is a Marketing Analytics Specialist at iHeartMedia?
At iHeartMedia, the Marketing Analytics Specialist plays a pivotal role in bridging the gap between creative marketing strategies and data-driven execution. As the leading audio media company in the United States, iHeartMedia reaches millions of listeners daily across multiple platforms, including broadcast radio, digital streaming, podcasts, and live events. In this role, you will analyze campaign performance, track listener behavior, and optimize promotional strategies to ensure that both internal marketing initiatives and external advertiser campaigns deliver maximum impact.
You will be responsible for translating complex datasets into clear, actionable insights for regional promotions directors, sales teams, and corporate executives. Your work directly influences how the company allocates marketing budgets, designs listener sweepstakes, and structures digital advertising placements. By providing a clear picture of audience engagement and return on investment (ROI), you help shape the voice and reach of iconic brands under the iHeartMedia umbrella.
This position is highly collaborative and fast-paced, requiring a unique blend of analytical rigor and creative thinking. You are not just crunching numbers; you are telling a story with data to help creative teams understand what resonates with our audience. Whether you are analyzing the lift from a national sweepstakes or optimizing local station promotions, your insights will drive strategic decisions at the highest levels of the media industry.




