What is a Marketing Analytics Specialist at Hub International?
At Hub International, the Marketing Analytics Specialist plays a pivotal role in bridging the gap between raw marketing data and strategic business growth. As a leading global insurance brokerage, Hub International relies on data-driven insights to optimize its multi-channel marketing campaigns, drive regional and national lead generation, and enhance client acquisition strategies. You will join a team focused on transforming digital signals into actionable intelligence, ensuring that marketing budgets are allocated efficiently across commercial, personal, and employee benefits lines of business.
Your impact in this role is direct and highly visible. By analyzing campaign performance, tracking customer journeys, and building robust attribution models, you help regional offices and corporate teams understand which marketing channels yield the highest return on investment. This role is particularly exciting because of the scale at which Hub International operates; you will be working with diverse data sets across multiple digital platforms, requiring a balance of technical analytical skills and business acumen to drive measurable growth.
Ultimately, the hiring team is looking for a specialist who can look beyond the spreadsheets to tell a compelling story with data. You will collaborate closely with digital marketing managers, content creators, and business leaders to translate complex metrics into clear, strategic recommendations. Preparing for this role requires a solid understanding of digital marketing ecosystems, analytical tools, and the ability to communicate insights to stakeholders at all levels of the organization.


