At Holman Automotive Group, a Business Analyst—often specialized as an Analyst - Product Strategy—plays a pivotal role in driving data-backed decisions across one of the largest privately-owned automotive dealership and fleet management networks in the United States. Based primarily out of the corporate headquarters in Mount Laurel, NJ, this role sits at the intersection of operational excellence, technology, and strategic growth. You will be responsible for dissecting complex market trends, analyzing fleet and retail performance metrics, and translating raw operational data into actionable product strategies.

The impact of this position is substantial. Whether you are supporting Holman's retail dealership network, their manufacturing and upfitting divisions, or their global fleet leasing operations, your insights will directly influence multi-million dollar business decisions. You will work with diverse datasets to identify inefficiencies, forecast market demands, and help design products that keep Holman ahead of its competitors in a rapidly evolving automotive landscape.

This role is highly collaborative and requires a unique blend of technical analytical capability and business acumen. You will not just be crunching numbers in a silo; you will be presenting strategic recommendations directly to directors, managers, and cross-functional stakeholders. Candidates who succeed in this position are those who can synthesize complex data into a compelling business narrative and navigate a corporate structure that values both traditional family-oriented business principles and modern, data-driven innovation.

The interview process at Holman Automotive Group is designed to evaluate both your technical problem-solving capabilities and your behavioral alignment with the company's core values. The following questions are representative of what candidates have faced in real interviews for the Business Analyst position. They are grouped into key categories to help you identify patterns and structure your preparation.

Behavioral & Situational

These questions assess how you handle workplace challenges, manage interpersonal relationships, and align with Holman's collaborative culture. Expect to face these questions across multiple rounds.

• Tell me about a time when you had to work with a difficult stakeholder to gather requirements. How did you handle it?
• Describe a situation where you had to make a decision without having all the data you needed. What was your approach?

To stand out in the Holman Automotive Group hiring process, you must approach your preparation systematically. The interviewers are not just looking for someone who can build spreadsheets; they want a strategic partner who can communicate effectively and adapt to a structured corporate environment.

Role-Related Knowledge – You must demonstrate a solid understanding of business analysis frameworks, requirements gathering, and data analysis. Familiarity with the automotive sector, fleet logistics, or product lifecycle management will give you a significant competitive advantage.

Structured Problem-Solving – When presented with business case questions, avoid jumping straight to a solution. Instead, outline a clear, logical framework. Show the interviewers how you break down a complex problem into manageable, analytical components.

Behavioral Consistency – Because Holman's process relies heavily on behavioral interviews, you must prepare a robust portfolio of professional stories. Ensure your narratives are structured using the STAR method (Situation, Task, Action, Result) and emphasize collaboration, accountability, and continuous improvement.

Value Alignment – Holman is a family-owned organization with a strong emphasis on community, integrity, and long-term relationships. Your answers should reflect a commitment to ethical decision-making, team-first mentalities, and customer-centric solutions.

The interview process for a Business Analyst or Analyst - Product Strategy at Holman Automotive Group typically blends external recruiting agency partnerships with internal corporate evaluations. Depending on the specific department and hiring team, the process can range from highly streamlined to multi-phased with a heavy emphasis on behavioral repetition.

You will generally begin with an initial screening call, often conducted by an external recruitment agency or an internal Holman talent acquisition specialist. This screen focuses on your basic qualifications, salary expectations, and high-level background. If you pass this stage, you will move to a more comprehensive video interview with the hiring manager and potentially a department director.

In some variations of the process, particularly for strategic roles, you may be asked to complete an analytical assessment or present a work sample. Be prepared for a heavy focus on behavioral evaluation throughout all rounds. Some candidates report experiencing multiple sequential interviews where similar behavioral questions are asked by different team members to build a consensus on your cultural fit and situational judgment.

The timeline above outlines the typical progression from your initial contact to the final offer stage. While some candidates experience an incredibly rapid turnaround—sometimes wrapping up after a single comprehensive round with the manager and director—others may experience several weeks of evaluation. Understanding this timeline will help you pace your preparation, follow up appropriately, and keep your materials organized.

To excel in the Holman interview, you must understand exactly what the hiring panel is evaluating during each phase of the process.

Behavioral Alignment & Cultural Fit

This area is highly scrutinized at Holman Automotive Group. Interviewers want to ensure you possess the emotional intelligence and resilience required to succeed in a large, established corporate setting. They will evaluate how you handle conflict, manage stress, and collaborate across departments.

Be ready to go over:

• Conflict resolution – How you navigate disagreements with business stakeholders or engineering teams.
• Adaptability – Your ability to handle shifting project scopes and organizational priorities.
• Ownership – Examples of taking accountability for both successes and failures in your past projects.

Example questions or scenarios:

• "Tell me about a time you disagreed with a manager's strategic direction. How did you handle the conversation?"
• "Describe a situation where a key stakeholder completely changed their requirements mid-project."

Product Strategy & Market Analysis

For roles like Analyst - Product Strategy, you must demonstrate that you can think like a product owner. This means looking beyond daily operations to understand market trends, competitive pressures, and long-term product viability.

Be ready to go over:

• Market sizing and opportunity assessment – How to evaluate if a new product or feature is worth the investment.
• Competitor benchmarking – Frameworks for identifying gaps in the competitor landscape.
• Product KPIs – Defining and tracking metrics that indicate product health and user adoption.
• Advanced concepts – Portfolio prioritization matrices, customer segmentation models, and total cost of ownership (TCO) calculations in fleet management.

Example questions or scenarios:

• "How would you determine if Holman should expand its digital fleet tracking tools to small-business owners?"
• "What metrics would you track to determine if a newly launched vehicle-upfitting service is successful?"

Data Interpretation & Work Sample Presentation

If your loop includes a work sample or assessment, you will be evaluated on your ability to extract insights from data and present them clearly. The panel wants to see that you can translate technical findings into business value.

Be ready to go over:

• Data storytelling – Structuring a presentation so that the business recommendation is front and center, supported by technical data.
• Data visualization best practices – Choosing the right charts and dashboards to convey complex operational trends.
• Requirement translation – Turning vague business problems into structured analytical tasks.

Example questions or scenarios:

• "Walk us through a presentation you delivered to senior leadership that resulted in a strategic business change."
• "If given a dataset showing a sudden spike in vehicle maintenance costs, how would you structure your root-cause analysis?"

As a Business Analyst or Analyst - Product Strategy at Holman Automotive Group, your daily responsibilities will center around turning data into strategic direction. You will act as a key liaison between business operations, product development, and executive leadership.

Your primary focus will be on defining business requirements, conducting thorough market and financial analyses, and monitoring product performance. You will spend a significant portion of your time collaborating with cross-functional teams to identify operational bottlenecks and design strategic solutions.

Typical initiatives you will drive include:

• Conducting detailed market research to identify emerging trends in the automotive, leasing, and fleet management sectors.
• Collaborating with IT, sales, and operations teams to gather, document, and translate business requirements into technical specifications.
• Building and maintaining interactive dashboards (using tools like Power BI or Tableau) to track product performance, revenue metrics, and operational efficiency.
• Developing comprehensive business cases for new product offerings, including cost-benefit analyses and risk assessments.
• Presenting data-driven recommendations and strategic roadmaps to senior managers and directors to influence the product portfolio.

To be competitive for this position at Holman, you must bring a balanced mix of analytical expertise, business strategy experience, and refined soft skills.

• Must-have skills

  • Strong proficiency in data analysis and visualization tools, particularly Excel (advanced formulas, pivot tables) and Tableau or Power BI.
  • Proven experience in business analysis, requirements gathering, and translating business needs into technical requirements.
  • Exceptional communication skills, with a demonstrated ability to present complex analytical findings to non-technical stakeholders and executive leadership.
  • A solid understanding of project management methodologies and product development lifecycles.

• Nice-to-have skills

  • Experience working within the automotive, fleet management, logistics, or transportation industries.
  • Familiarity with SQL for data extraction and basic database querying.
  • Experience working in a hybrid corporate environment, particularly near the Mount Laurel, NJ corporate offices.