What is a Marketing Analytics Specialist at HMP Global?
At HMP Global, a leading healthcare event and education company, the Marketing Analytics Specialist plays a critical role in driving growth, audience engagement, and campaign efficiency. This position sits at the intersection of marketing strategy and data science, transforming raw performance data into actionable business intelligence. Because HMP Global manages a vast portfolio of medical journals, digital platforms, and live national conferences, your work directly influences how the company targets healthcare professionals, optimizes marketing spend, and increases event attendance.
You will be responsible for evaluating multi-channel marketing campaigns, identifying key trends, and providing strategic recommendations to marketing managers and senior leadership. The insights you generate do not just live in spreadsheets; they shape the promotional strategies for major medical events and healthcare education initiatives. This makes the role highly visible and strategically significant, as your analysis directly impacts the company’s bottom line and audience reach.
To succeed in this role, you must possess a strong analytical mindset combined with a deep understanding of marketing dynamics. You will work with diverse datasets spanning email marketing, paid media, web traffic, and registration platforms. Your ability to synthesize this data, tell a compelling story with numbers, and collaborate across departments is what will make you an invaluable asset to the HMP Global marketing team.



