What is a Marketing Analytics Specialist at Higharc?
At Higharc, the Marketing Analytics Specialist plays a pivotal role in driving data-backed growth and optimizing the company's go-to-market engine. Higharc is redefining how homes are designed, sold, and built through its revolutionary cloud-based homebuilding platform. In this role, you sit at the intersection of marketing execution, partnership development, and rigorous data analysis. You are responsible for transforming raw campaign, event, and partner data into actionable strategic insights that directly influence pipeline generation and revenue.
This position is highly collaborative and cross-functional, supporting key initiatives across Partner Marketing and Sales and Marketing Events. Because Higharc operates in a high-growth B2B SaaS environment, understanding the ROI of every marketing dollar spent—whether on co-marketing programs with industry partners or major industry events—is critical. You will help the team move beyond vanity metrics, establishing robust multi-touch attribution models and clear pipeline tracking to prove the business impact of marketing efforts.
For a candidate who loves solving complex data puzzles and translating numbers into compelling narratives, this role offers immense strategic influence. You will not just build dashboards; you will actively shape how Higharc positions its platform to homebuilders and industry partners. Your insights will directly steer the budget allocation for major marketing events and partner campaigns, making you an indispensable asset to the growth marketing team.

