What is a Marketing Analytics Specialist at Headspace?
At Headspace, the Marketing Analytics Specialist plays a pivotal role in driving the growth of one of the world's most recognized mental health and mindfulness platforms. This position is not just about pulling data; it is about translating complex user behaviors, acquisition metrics, and campaign performance into actionable strategies. By sitting at the intersection of marketing, product, and data science, you will directly influence how millions of users discover and engage with mental wellness resources.
The impact of this role is felt across the entire business ecosystem. You will analyze multi-channel marketing campaigns—ranging from paid performance marketing and organic social to brand partnerships—to determine what drives high-value user acquisition. Your insights will help optimize marketing spend, improve lifetime value (LTV), and lower customer acquisition costs (CAC).
This is an exceptionally cross-functional role. You will collaborate closely with creative teams, product managers, and engineering to track user journeys from the first ad click to long-term app subscription. In a mission-driven company like Headspace, your analytical rigor ensures that growth efforts remain sustainable, user-centric, and aligned with the core goal of helping people live healthier, happier lives.



