1. What is a Marketing Analytics Specialist at Globoforce?
At Globoforce, the Marketing Analytics Specialist—often aligned with our Senior Data Analyst, Marketing Analytics track—plays a pivotal role in driving data-backed decisions across our entire B2B marketing ecosystem. This position acts as the analytical engine behind our demand generation, brand, and product marketing initiatives. By translating complex datasets into clear, actionable strategies, you will directly influence how we acquire, engage, and retain enterprise clients globally.
Your work will touch key business areas, from optimizing multi-channel marketing campaigns to refining our lead-to-opportunity funnel. Globoforce operates at a massive scale, powering social recognition and continuous performance management platforms for millions of users worldwide. As a result, the marketing data you analyze is highly complex, spanning multi-touch attribution models, enterprise customer journeys, and cross-platform integrations with systems like Salesforce and Marketo.
This role is not just about pulling reports; it is about strategic influence. You will collaborate closely with senior marketing leaders, product managers, and sales operations to identify growth opportunities, diagnose funnel bottlenecks, and forecast marketing performance. For an analyst who thrives on solving ambiguous problems and seeing their insights directly impact revenue, this position offers an exceptionally high-impact and visible platform.


