As a Marketing Analytics Specialist at Globoforce, your day-to-day work will be dynamic, highly collaborative, and deeply analytical. You will be the primary data partner for our global marketing organization, ensuring that every dollar spent is tracked and optimized.

Your primary focus will be translating raw data into strategic growth. This involves building and maintaining the foundational data models that power our marketing dashboards, analyzing the performance of integrated campaigns, and identifying new opportunities for customer acquisition. You will not work in a silo; you will collaborate daily with demand generation managers, web developers, marketing operations, and sales analysts to ensure data consistency across our entire commercial tech stack.

Additionally, you will play a key role in democratizing data across the organization. This means training marketing team members on how to use self-service BI tools, creating standardized reporting templates, and establishing data governance best practices. Your ultimate goal is to foster a highly data-literate culture where marketing decisions are consistently guided by robust, reliable insights.

To be competitive for this position, you must possess a strong blend of technical expertise, B2B marketing domain knowledge, and exceptional communication skills.

Technical & Professional Requirements

• SQL Mastery – Extensive experience writing highly optimized SQL queries to manipulate and analyze complex, multi-table databases.
• BI Tool Proficiency – Proven track record of building, publishing, and maintaining enterprise-grade dashboards in Tableau or similar tools.
• CRM & Marketing Automation – Deep familiarity with B2B marketing systems, specifically Salesforce and Marketo, including their underlying data structures.
• B2B SaaS Experience – A solid understanding of B2B SaaS business models, sales cycles, and core growth metrics (CAC, LTV, pipeline velocity).
• Professional Background – Typically 3 to 5+ years of experience working in marketing analytics, business intelligence, or a closely related data analyst role.

Preferred Qualifications

• Must-have skills – Advanced SQL, Tableau dashboard design, B2B funnel analysis, and multi-touch attribution modeling.
• Nice-to-have skills – Experience with Python or R for advanced data analysis, familiarity with web analytics tools (Google Analytics/Adobe Analytics), and exposure to data warehousing solutions like Snowflake.

Q: What is the typical salary range for this position at Globoforce? The base salary range for the Senior Data Analyst, Marketing Analytics role is typically $110,000 -$130,000 USD, depending on your experience, location, and overall interview performance.

Q: How technical is the interview process? The process is highly technical but balanced. While you must demonstrate strong SQL and data modeling skills, equal weight is placed on your ability to explain your technical decisions and translate your findings into strategic business recommendations.

Q: What is the work model and location structure? Globoforce offers a collaborative environment with primary offices in Framingham, MA and Dublin, Ireland. Depending on the team, hybrid working arrangements are common, allowing for a balance of remote flexibility and in-office collaboration.

Q: What is the most common pitfall for candidates in the late-stage rounds? The most common feedback for unsuccessful candidates is a lack of detail in their behavioral and technical explanations. Avoid high-level summaries. Instead, be prepared to explain the exact methodologies, tools, and metrics you used in your past projects.

To maximize your chances of success, keep these highly practical, insider tips in mind as you prepare for your conversations with the Globoforce team.

• Master the STAR Method with Detail: When answering behavioral questions, structure your responses using the Situation, Task, Action, and Result framework. Crucially, go deep into the "Action" phase—explain exactly what you did, the technical tools you used, and the specific metrics that proved your success.
• Research the B2B SaaS Model: Globoforce operates in the enterprise B2B space. Ensure you can speak fluently about long sales cycles, multi-stakeholder buying committees, and how marketing support changes throughout a complex buyer journey.

• Leverage Your Recruiter: The recruitment team at Globoforce is highly communicative and supportive. Treat them as a partner. Ask them about the current priorities of the marketing analytics team and the specific backgrounds of your panel interviewers.
• Prepare Thoughtful Questions: Use the end of your interviews to ask strategic questions. Ask about current data quality challenges, upcoming marketing initiatives, or how the team plans to scale its analytics infrastructure. This shows genuine curiosity and proactive thinking.

The Marketing Analytics Specialist position at Globoforce is an exceptional opportunity for a data professional looking to make a tangible, strategic impact on a global scale. By driving the analytics strategy for our marketing initiatives, you will directly influence our growth trajectory and help shape how organizations around the world recognize and appreciate their employees.

To succeed in this process, focus your preparation on demonstrating deep analytical rigor, structured problem-solving, and a highly collaborative communication style. Ensure you can speak in detail about your past technical projects and your experience navigating complex, cross-functional stakeholder relationships. With focused preparation and a clear understanding of B2B SaaS dynamics, you can confidently showcase your value throughout the interview loop.

For additional real-world interview insights, detailed company reviews, and preparation resources tailored to data and analytics roles, explore the comprehensive guides available on Dataford.

The compensation data shown above represents the typical base salary range for this role in the United States. When evaluating an offer, consider that Globoforce also provides a comprehensive benefits package, including health coverage, retirement matching, and unique employee recognition perks aligned with our core mission. Use this data to guide your compensation conversations with your recruiter confidently.