What is a Business Analyst at Global?
At Global, the Business Analyst plays a vital role in bridging the gap between complex data systems and strategic business decisions. As one of the world’s leading media, entertainment, and outdoor advertising companies, Global relies heavily on data to optimize audience engagement, streamline commercial operations, and drive advertising revenue. You will be positioned at the intersection of technology, commercial strategy, and creative execution, helping to translate raw data into actionable business initiatives.
The impact of this role is felt across multiple key business areas, including digital audio platforms, mobile applications, and extensive outdoor advertising networks. You will collaborate closely with product managers, data engineers, commercial teams, and senior leadership to identify operational bottlenecks, design business cases, and build reporting frameworks. Your work ensures that the business can scale its digital offerings while maintaining a highly personalized experience for millions of weekly listeners and viewers.
What makes this role exceptionally compelling is the sheer scale and variety of the data you will interact with. Whether you are analyzing listener behavior on digital streaming apps, optimizing programmatic advertising yields, or mapping out data pipelines with engineering teams, your insights will directly influence the commercial roadmaps of major media brands.

