At Global, the Business Analyst plays a vital role in bridging the gap between complex data systems and strategic business decisions. As one of the world’s leading media, entertainment, and outdoor advertising companies, Global relies heavily on data to optimize audience engagement, streamline commercial operations, and drive advertising revenue. You will be positioned at the intersection of technology, commercial strategy, and creative execution, helping to translate raw data into actionable business initiatives.

The impact of this role is felt across multiple key business areas, including digital audio platforms, mobile applications, and extensive outdoor advertising networks. You will collaborate closely with product managers, data engineers, commercial teams, and senior leadership to identify operational bottlenecks, design business cases, and build reporting frameworks. Your work ensures that the business can scale its digital offerings while maintaining a highly personalized experience for millions of weekly listeners and viewers.

What makes this role exceptionally compelling is the sheer scale and variety of the data you will interact with. Whether you are analyzing listener behavior on digital streaming apps, optimizing programmatic advertising yields, or mapping out data pipelines with engineering teams, your insights will directly influence the commercial roadmaps of major media brands.

The interview questions you will encounter at Global are designed to evaluate your analytical capabilities, communication skills, and capacity to collaborate across diverse teams. The following questions are representative of what candidates have experienced during real interviews for the Business Analyst position. They are categorized to help you identify patterns and structure your preparation effectively.

Technical & Analytical Skills

This category assesses your core data literacy, your ability to extract insights from raw datasets, and your familiarity with analytical tools.

• How would you approach analyzing a sudden drop in user engagement on our digital audio streaming platform?
• What metrics would you track to measure the success of a new programmatic advertising campaign?

Preparing for an interview at Global requires a balanced approach that covers both technical proficiency and behavioral readiness. You should approach your preparation by focusing on how you communicate your analytical process, rather than just the final answers.

Global values candidates who can tell a compelling story with data. To succeed, you must demonstrate that you can not only perform complex analyses but also explain the "why" behind the numbers to non-technical stakeholders.

Analytical Problem-Solving – Interviewers will evaluate how you structure your thoughts when faced with open-ended business problems. You should practice breaking down complex scenarios into logical, manageable components.

Technical & Core Domain Knowledge – You need a strong grasp of business analysis methodologies, data modeling, and visualization. Be ready to discuss how you leverage tools to drive efficiency.

Communication & Presentation Skills – Because this role involves presenting to senior leadership and collaborating with product teams, your ability to articulate complex ideas clearly and persuasively is critical.

Cultural Alignment & Collaboration – Global has a fast-paced, collaborative culture. You will be assessed on how well you build relationships, handle conflicting opinions, and work alongside engineering and culture teams.

The interview process for the Business Analyst position at Global is thorough but structured to ensure a strong mutual fit. It typically spans multiple weeks and is designed to evaluate your technical capabilities, presentation skills, and cultural alignment. Candidates generally describe the process as highly organized, transparent, and fair.

The progression typically begins with an initial phone screen with a recruitment representative. This conversation is designed to discuss your background, understand your career motivations, and ensure your expectations align with the role. Following a successful screen, you will move into the core evaluation phases, which involve deeper discussions with hiring managers and technical stakeholders.

Depending on the team and location, the middle stages of the process will focus heavily on your analytical and technical skills. You can expect to meet with engineers, product managers, and analytics specialists. A key differentiator in the Global process is the presentation round, where you may be asked to prepare and present a business case or analysis to senior stakeholders. The process concludes with a culture and leadership interview to assess your collaborative style.

The timeline shown above represents the typical progression for a Business Analyst candidate. It is important to note that while some regional offices complete this process in a few weeks, other locations or senior-level roles may take longer to coordinate across cross-functional teams. Use this timeline to pace your preparation, ensuring you allocate sufficient time to build your presentation materials ahead of the final rounds.

To excel in the Global interview process, you must understand the specific competencies you will be tested on. The interviewers will assess your capabilities across several core evaluation areas.

Analytics & Data Translation

This area focuses on your ability to work with data and translate it into clear business requirements. The hiring team wants to see how you turn raw numbers into strategic direction.

Be ready to go over:

• SQL and Data Manipulation – Your ability to write queries to extract and clean data.
• Data Visualization – How you design dashboards that stakeholders can easily interpret.
• Metric Frameworks – Defining Key Performance Indicators (KPIs) for new product features or commercial campaigns.
• Advanced concepts (less common) – Understanding basic predictive modeling, data warehousing concepts, or programmatic advertising metrics.

Example scenarios:

• "How would you design a dashboard to track the health of our mobile application's subscription model?"
• "Explain how you would investigate a discrepancy between two different data reporting sources."

Business Case Presentation

For rounds requiring a presentation, you will be evaluated on your strategic thinking, structure, and communication under pressure.

Be ready to go over:

• Problem Structuring – How you define the core business problem and identify key constraints.
• Financial & Commercial Acumen – Demonstrating an understanding of revenue drivers, costs, and ROI.
• Stakeholder Management – Tailoring your language and presentation style to suit both technical and non-technical audiences.

Example scenarios:

• "Present a recommendation on whether Global should invest in a new digital audio feature based on the provided dataset."
• "Walk us through how you would pitch a project pivot to a senior stakeholder who is highly invested in the original plan."

Cross-Functional Collaboration

This area evaluates how you interface with product, engineering, and culture teams. Global relies on strong cross-functional relationships to deliver its products.

Be ready to go over:

• Requirement Gathering – How you work with business users to define technical requirements for developers.
• Conflict Resolution – Handling disagreements regarding project priorities or data interpretations.
• Agile Methodologies – Your familiarity with working in sprint cycles alongside development teams.

Example scenarios:

• "Describe a time when an engineer told you a requested data feature was technically impossible. How did you negotiate a solution?"
• "How do you manage your workload when receiving urgent ad-hoc data requests from three different department heads simultaneously?"