Your question is Healthy Programmatic Campaign KPIs. Take a moment with it on the right.
Talk me through your thinking if you like. When you're confident, submit your answer and I'll grade it like a real screen (7/10 or better passes).
You're reviewing a live digital advertising campaign and need a quick way to judge whether performance is on track. You want to separate early delivery and engagement signals from downstream business outcomes so you can spot issues before the campaign ends.
What are the key performance indicators (KPIs) you look at to determine if a programmatic campaign is healthy?