What is a Marketing Analytics Specialist at Freshworks?
The Marketing Analytics Specialist at Freshworks is a highly strategic role designed to bridge the gap between raw marketing data and global business growth. Operating in a fast-paced B2B SaaS environment, this specialist is responsible for decoding customer journeys, measuring the ROI of multi-channel campaigns, and optimizing the Go-To-Market (GTM) funnel. You will work across a suite of highly successful products, such as Freshdesk, Freshservice, and Freshsales, helping regional and global marketing teams understand what drives customer acquisition, retention, and expansion.
In this role, your impact is immediate and highly visible. You will not simply generate reports; you will synthesize complex datasets into strategic recommendations that directly influence marketing spend and regional execution. Whether you are analyzing on-ground marketing campaigns in India, demand-generation efforts in North America, or brand awareness initiatives in Europe, your insights will guide marketing leadership on where to allocate their next dollar.
To succeed, you must possess a unique blend of technical expertise, business acumen, and storytelling ability. Freshworks looks for professionals who can look at a dashboard, identify a drop in trial-to-paid conversion rates, trace it back to a specific marketing channel, and confidently present a mitigation plan to regional marketing heads. It is a challenging, highly collaborative, and intellectually rewarding position at one of the world's leading SaaS companies.
