At Ernst & Young Advisory Services Sdn Bhd, the Business Analyst role is a vital bridge between complex client challenges and actionable, technology-driven solutions. Operating within EY's consulting and advisory practices—including Business Technology and Business Operations—Business Analysts collaborate with multidisciplinary teams to help global organizations optimize their operations, navigate digital transformations, and execute strategic initiatives. Whether working from regional hubs like Kuala Lumpur, London, or Bengaluru, analysts are tasked with translating ambiguous business problems into structured, logical roadmaps.

This position holds immense strategic importance because EY's clients rely on advisory teams to deliver high-impact, risk-managed transformations. As a Business Analyst, your day-to-day work directly influences the design of target operating models, technology integrations, and process optimization strategies. You will analyze large datasets, map out client workflows, and present findings to senior stakeholders. The scale and complexity of these projects mean you will frequently operate in fast-paced environments where adaptability and sharp commercial acumen are critical.

To succeed in this role at Ernst & Young Advisory Services Sdn Bhd, you must possess a unique blend of analytical rigor and exceptional communication skills. You will work on projects that span various industries, helping clients solve their most pressing operational inefficiencies. For candidates looking to make a measurable impact, this position offers an unparalleled platform to develop deep industry expertise, build global networks, and master the art of management and technology consulting.

To help you prepare effectively, we have compiled representative questions based on real interview experiences at EY. These questions are structured to reflect the patterns of evaluation you will encounter across different interview stages.

Behavioral & Fit Questions

These questions assess your interpersonal skills, teamwork, alignment with EY values, and how you manage professional challenges.

• Tell me about yourself and why you want to join Ernst & Young Advisory Services Sdn Bhd.
• Where do you see yourself in five years, and how does this role align with your career goals?

Preparing for an interview at Ernst & Young Advisory Services Sdn Bhd requires a balanced approach that combines behavioral readiness with structured case-study practice. You should focus on demonstrating both your logical thinking and your alignment with the firm's collaborative culture.

Role-Related Knowledge – You must understand basic business frameworks, data analytics concepts, and Excel operations. Interviewers look for your ability to apply these tools to solve real-world operational problems.

Problem-Solving Ability – You will be evaluated on how you structure your thoughts when faced with ambiguous business scenarios. Using structured frameworks (such as a three-bucket approach) and explaining your assumptions clearly is more important than arriving at a perfect numerical answer.

Leadership & Communication – As a consultant, you must communicate complex ideas simply and confidently. Your ability to articulate your thoughts clearly during group discussions and partner rounds is highly valued.

Culture Fit & Values – EY prioritizes teamwork, integrity, and client-centricity. You should be prepared to discuss how you navigate team dynamics and how you maintain a professional, positive attitude under pressure.

The hiring process at Ernst & Young Advisory Services Sdn Bhd is designed to evaluate both your cognitive abilities and your behavioral fit through a series of structured stages. While the exact steps can vary slightly depending on your location and entry level (such as campus recruitment versus experienced hiring), the overall progression remains consistent and rigorous.

The journey typically begins with an online assessment or a consulting game designed to test your numerical reasoning, logical decision-making, and situational judgment under time pressure. Candidates who pass this stage are invited to a screening round, which in some regions (such as India) includes a Group Discussion (GD) to evaluate communication and teamwork. This is followed by one or more technical and case-study interviews where you will walk through business scenarios. The final stage is a fit and behavioral discussion with a Partner or Director, focusing on your long-term career goals and cultural alignment.

The timeline above illustrates the standard progression from your initial application to the final hiring decision. Candidates should use this visual roadmap to pace their preparation, ensuring they master online logical assessments before diving deep into intensive case study prep. While some regions complete the process rapidly, other offices with high applicant volumes may take three to four weeks to deliver final results.

To help you focus your preparation, we have broken down the primary evaluation areas you will encounter during your interviews at Ernst & Young Advisory Services Sdn Bhd.

Business Technology & Operations Case Studies

This area evaluates your ability to analyze a client's business operations and technology ecosystem to identify inefficiencies and propose structured solutions.

Be ready to go over:

• Framework Application – Using structured approaches, such as the three-bucket framework (People, Process, Technology), to dissect business challenges.
• Market Sizing – Making logical assumptions to estimate market volumes, revenues, or operational capacities.
• Digital Transformation – Understanding how legacy systems transition to modern cloud or automated solutions.
• Advanced concepts (less common) – Identifying data integration risks, legacy system technical debt, and change management strategies for large organizations.

Example questions or scenarios:

• "A logistics company wants to automate its warehouse operations. What framework would you use to assess the feasibility and risks of this project?"
• "Estimate the annual revenue of a premium airport lounge in a major international transit hub."

Logical & Analytical Problem Solving

This area tests your ability to process information rapidly, prioritize competing tasks, and apply analytical tools to solve structured problems.

Be ready to go over:

• Prioritization Frameworks – Sorting operational tasks, such as client emails or project deliverables, based on urgency and impact.
• Data Interpretation – Analyzing charts, tables, and basic financial metrics to draw logical conclusions.
• Excel & Analytics Basics – Demonstrating familiarity with data manipulation, formulas, and reporting structures.

Example questions or scenarios:

• "You have received five urgent client requests simultaneously. Walk me through your methodology for ordering these tasks."
• "How would you design a dashboard in Excel to track key performance indicators for a client's customer service team?"

Behavioral & Consulting Fit

This area assesses your soft skills, teamwork, and how you connect your daily routine and past experiences with the responsibilities of an EY consultant.

Be ready to go over:

• Teamwork & Conflict Resolution – Navigating diverse opinions within a team and resolving project-related disagreements.
• Client Management – Demonstrating professionalism, empathy, and clear communication when interacting with stakeholders.
• Industry Awareness – Showing knowledge of at least one or two industries that align with the specific advisory team you are joining.

Example questions or scenarios:

• "Describe a live work scenario from your past experience and connect it to how you would manage daily client deliverables at EY."
• "Why are you interested in specializing in the financial services sector, and what major trends are you currently watching?"

As a Business Analyst at Ernst & Young Advisory Services Sdn Bhd, your primary responsibility is to support the delivery of high-quality consulting engagements. You will work closely with client stakeholders and internal project teams to gather operational requirements, analyze current-state processes, and design future-state solutions. This involves conducting workshops, analyzing data, and synthesizing your findings into professional presentations.

In addition to client-facing work, you will collaborate closely with technology architects, project managers, and business operations specialists to ensure that proposed solutions are both technically feasible and commercially viable. You will be expected to take ownership of specific project deliverables, manage your time effectively, and proactively communicate progress and risks to your project manager.