What is a Marketing Analytics Specialist at Cox Enterprises?
The Marketing Analytics Specialist (often designated internally as the Brand Marketing Analyst II) is a highly strategic role within Cox Enterprises. In this position, you are responsible for bridging the gap between complex data systems and brand strategy. Cox Enterprises operates a massive portfolio of businesses, including major divisions like Cox Communications and Cox Automotive. Because of this vast footprint, marketing campaigns run at an incredible scale, requiring sophisticated measurement models to ensure that multi-million dollar budgets are optimized effectively.
In this role, your insights will directly influence how Cox Enterprises communicates with millions of customers. You will not simply be pulling reports; you will be analyzing multi-channel marketing campaigns, determining customer acquisition costs, evaluating brand lift, and identifying opportunities to improve return on ad spend (ROAS). Your work helps brand managers, creative directors, and executive stakeholders understand which marketing levers drive actual business growth and which need adjustment.
What makes this role particularly compelling is the sheer complexity of the data ecosystem. You will work with diverse data streams—ranging from digital media impressions and web analytics to traditional television spend and customer subscription data. Navigating this landscape requires a blend of technical execution, business acumen, and strong communication skills, making the Brand Marketing Analyst II a highly respected partner across the marketing organization.




