Your question is Choose Marketing Performance KPIs. Take a moment with it on the right.
Talk me through your thinking if you like. When you're confident, submit your answer and I'll grade it like a real screen (7/10 or better passes).
You're evaluating marketing performance across several programs and need a KPI set that helps the team judge both short-term execution and business impact. You want metrics that work from campaign level up to overall marketing contribution.
What KPIs do you consider most important for evaluating marketing performance?