What is a Marketing Analytics Specialist at Button?
At Button, a Marketing Analytics Specialist plays a critical role in driving growth and optimizing mobile commerce performance. As the analytical backbone of the marketing team, you will be responsible for translating complex user behaviors, mobile funnel metrics, and marketing campaign data into actionable strategic insights. Button operates a highly sophisticated mobile commerce platform that connects top brands and publishers, meaning your analysis will directly influence how millions of dollars in marketing spend are allocated and how user journeys are optimized.
This position is highly collaborative and carries significant strategic weight, often reporting directly to or working closely with the VP of Marketing. You will not just be pulling data; you will be answering high-level business questions about customer acquisition costs, lifetime value, and partner performance. Your insights will help the team scale its marketing efforts efficiently, making you an essential partner to both the marketing and product organizations.
To succeed in this role, you must possess a unique blend of technical data proficiency and strategic marketing acumen. Button values individuals who can dive deep into databases but also lift their heads up to explain the "why" behind the numbers to executive stakeholders. It is a challenging but highly rewarding role where your data models and recommendations will shape the company’s growth trajectory.



